Monkee’s Franchise FDD, Profits & Costs (2025)
Monkee’s is a luxury women’s boutique franchise offering apparel, shoes, and accessories. The concept traces back to 1995, when the first store opened in Wilmington, North Carolina under the leadership of founder DeeDee Shaw. What started as a single upscale boutique gradually evolved into a well-known brand within the specialty retail space.
The franchise is now managed by Monkee’s Franchising LLC and operates from its headquarters in Winston-Salem, North Carolina. The company introduced franchising around 2011, expanding its footprint through a model centered on high-touch service and carefully selected merchandise.
Each Monkee’s boutique features a handpicked range of women’s designer clothing, footwear, handbags, jewelry, and accessories. Stores are intentionally designed to feel warm and inviting, with an intimate layout that mirrors the comfort of a stylish living room, helping create a relaxed and personalized shopping experience.
The brand stands out by focusing on smaller store formats, attentive customer service, and access to high-end designer labels. This boutique-driven strategy allows Monkee’s franchisees to offer a differentiated retail environment that contrasts with traditional department stores and larger fashion chains.
Initial Investment
How much does it cost to start a Monkee’s franchise? It costs on average between $297,000 – $535,000 to start a Monkee’s franchised facility.
This covers expenses such as store build-out, furnishings, fixtures, merchandise inventory, and early operational costs. The total investment varies based on several elements, including the boutique’s size, the market in which it will operate, and whether the franchisee opts to lease or buy the retail space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 to $60,000 |
| Real Estate | $10,000 to $25,000 |
| Leasehold Improvements | $108,000 to $225,000 |
| Furniture, Fixtures, Equipment | $29,500 to $39,500 |
| Signage | $6,000 to $14,000 |
| Insurance | $2,500 to $4,500 |
| Grand Opening Advertising | $5,000 |
| Computer System (Back Office Equipment and Technology) | $3,000 to $4,000 |
| Point of Sale System | $500 one-time training fee + $82 to $119 per month |
| Opening Inventory | $75,000 to $100,000 |
| Opening Supplies & Packaging | $4,824 to $5,517 |
| Miscellaneous Opening Costs | $1,000 to $3,000 |
| Prepaid Expenses and Deposits | $500 to $1,000 |
| Training Expenses | $750 to $2,500 |
| Additional Funds (3 months) | $20,000 to $45,000 |
| Total Estimated Initial Investment (If Store Is Leased) | $296,820 to $534,874 |
Average Revenue (AUV)
How much revenue can you make with a Monkee’s franchise? A Monkee’s franchised location makes on average $848,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Franchise Disclosure Document
Frequently Asked Questions
How many Monkee’s locations are there?
As of the latest data, Monkee’s operates 57 boutiques across the United States
What is the total investment required to open a Monkee’s franchise?
The total investment required to open a Monkee’s franchise ranges from $297,000 to $535,000.
What are the ongoing fees for a Monkee’s franchise?
A Monkee’s franchise typically pays an ongoing royalty fee of 5% of gross sales. In addition, franchisees contribute 1% of gross sales to the systemwide marketing and advertising fund
Who owns Monkee’s?
Monkee’s franchise is owned by Monkee’s Franchising LLC, the company that oversees the brand’s franchise operations and growth.
Disclaimer
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