Gideon Math & Reading Franchise FDD, Profits & Costs (2025)
Gideon Math & Reading is a supplemental learning franchise that offers after-school support in math and reading, designed to strengthen children’s foundational skills and boost their overall confidence in the classroom.
The concept traces back to a family-operated learning center launched by Wendy Coppedge in 2004, with roots in the family’s work in academic enrichment dating to 1991. What began as a small program grew into a complete tutoring curriculum by 2002, and the brand officially entered franchising in 2011. Today, Gideon operates from its headquarters in Addison, Texas.
At the heart of the program is a structured, proprietary curriculum featuring more than 500 progressive workbooks. Children—generally starting around age four and continuing through early adolescence—advance through materials at a personalized pace, receiving guided instruction to ensure they fully understand key reading and math concepts before moving on.
The franchise distinguishes itself through its mastery-based progression, individualized pacing, and consistently low student-to-teacher ratios. Unlike traditional tutoring centers or large-group classes, Gideon emphasizes repetition, routine, and tailored instruction that help students build deep proficiency and long-term academic strength.
Initial Investment
How much does it cost to start a Gideon Math & Reading franchise? It costs on average between $54,000 – $226,000 to start a Gideon Math & Reading franchised facility.
This covers expenses such as build-out, furnishings, classroom materials, curriculum kits, and other start-up operating costs. The total investment varies based on several factors, including the size of the learning center, local real estate conditions, and whether the franchisee leases or acquires the space.Gideon Math & Reading offers 2 types of franchises:
| Franchise Type | Estimated Initial Investment |
|---|---|
| Gideon Math & Reading Center Retail Franchise | $122,500 to $225,500 |
| Gideon Math & Reading Center Non-Retail Franchise | $53,500 to $81,000 |
We are summarizing below the main costs associated with opening a Gideon Math & Reading Center Retail Franchise. For more information on costs required to start a Gideon Math & Reading franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Gideon Initial Franchise Fee | $25,000 |
| Gideon Initial Training Fee | $5,000 |
| Gideon Initial Opening Materials Kit Fee | $20,000 |
| Training Travel Expenses | $0 to $2,000 |
| Opening Kit Shipping | $300 to $1,000 |
| Leasehold Improvements | $30,000 to $80,000 |
| First Month’s Rent | $2,500 to $6,500 |
| Security Deposit | $0 to $6,500 |
| Tablet & PC Computer | $0 to $1,000 |
| Booklet Shelving | $7,000 to $7,500 |
| Student Tables | $3,000 to $4,000 |
| Student Chairs | $500 to $2,000 |
| Furniture and Décor | $2,000 to $5,000 |
| Business License & Registration | $0 to $1,000 |
| Phone, Utilities, and Online Subscriptions | $500 to $1,000 |
| Insurance | $700 to $1,000 |
| Exterior Sign | $5,000 to $10,000 |
| Professional Fees | $1,000 to $3,000 |
| Initial Opening Marketing | $5,000 |
| Required Additional Funds – Six Months Rent | $15,000 to $39,000 |
| Total Estimated Initial Investment | $122,500 to $225,500 |
Average Revenue (AUV)
How much revenue can you make with a Gideon Math & Reading franchise? A Gideon Math & Reading franchised location makes on average $161,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Franchise Disclosure Document
Frequently Asked Questions
How many Gideon Math & Reading locations are there?
As of the most recent data, Gideon Math & Reading has 28 active locations (company-owned + franchise).
What is the total investment required to open a Gideon Math & Reading franchise?
The total investment required to open a Gideon Math & Reading franchise ranges from $54,000 to $226,000.
What are the ongoing fees for a Gideon Math & Reading franchise?
Gideon Math & Reading requires franchisees to pay a marketing fee of 2% of monthly gross revenues. This contribution funds systemwide advertising, branded campaigns, and promotional materials that support enrollment growth.
Who owns Gideon Math & Reading?
Gideon Math & Reading is owned by the Wendy Coppedge family, with Stephanie Coppedge serving as CEO.
Disclaimer
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