Ben’s Barketplace Franchise FDD, Profits & Costs (2025)
Ben’s Barketplace is a specialty pet retail franchise focused on nutrition and wellness for dogs and cats. The brand emphasizes premium, carefully selected food options designed to support long-term pet health. It was established in 2005 in Roseville, California, where the company’s roots in pet care and nutrition were first developed.
The franchise is headquartered in Roseville and continues to manage its system from there. Ben’s Barketplace was created by Brad and Sally Romero, whose hands-on experience working with dogs shaped the brand’s philosophy.
Their approach centers on understanding how proper nutrition impacts animal health and using that knowledge to guide product selection and customer education.
Franchising began in 2015 as consumer demand increased for higher-quality, ingredient-conscious pet food. Growth has been concentrated mainly within California, allowing the brand to expand at a controlled pace.
Ben’s Barketplace locations carry a range of premium dog and cat food options, including raw, dry, freeze-dried, and canned varieties. Stores also stock natural chews, treats, toys, collars, leashes, and select pet-care essentials, positioning the brand as a trusted destination for health-focused pet owners.
Initial Investment
How much does it cost to start a Ben’s Barketplace franchise? It costs on average between $242,000 – $415,000 to start a Ben’s Barketplace franchised outlet.
This includes expenses associated with retail store build-out, shelving and display fixtures, refrigeration or freezer units for raw food products, initial inventory, and early operating costs. The total investment can vary depending on factors such as store size, local market conditions, real estate costs, and whether the franchisee leases a new location or converts an existing retail space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Training Expenses | $4,000 – $8,000 |
| 3-Months’ Lease Payments | $18,000 – $33,000 |
| Utility and Security Deposits | $6,000 – $11,000 |
| Leasehold Improvements | $15,000 – $50,000 |
| Signage | $5,000 – $15,000 |
| Furniture, Fixtures & Equipment | $30,000 – $60,000 |
| Initial Inventory | $70,000 – $90,000 |
| Computer Hardware and Software | $3,000 – $5,000 |
| Office Equipment | $500 – $2,000 |
| Vehicle and Vehicle Wrap | $0 – $17,000 |
| Initial Advertising Program | $2,500 |
| Business Licenses and Permits | $500 – $1,000 |
| Insurance | $1,000 – $5,000 |
| Professional Fees | $2,000 – $5,000 |
| Self-Serve Dog Wash Equipment | $15,000 – $20,000 |
| Additional Funds – 3 Months | $24,000 – $45,000 |
| Total Estimated Initial Investment | $241,500 – $414,500 |
Average Revenue (AUV)
How much revenue can you make with a Ben’s Barketplace franchise? A Ben’s Barketplace franchised location makes on average $1,369,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Franchise Disclosure Document
Frequently Asked Questions
How many Ben’s Barketplace locations are there?
As of the latest available information, Ben’s Barketplace has approximately 6 total locations, all of which are franchise-owned.
What is the total investment required to open a Ben’s Barketplace franchise?
The total investment required to open a Ben’s Barketplace franchise ranges from $242,000 to $415,000.
What are the ongoing fees for a Ben’s Barketplace franchise?
Ben’s Barketplace franchisees are required to pay a royalty fee of about 3 % of gross sales paid regularly to the franchisor and a marketing/advertising fee of around 2 % of gross sales to support system-wide promotional activities.
Who owns Ben’s Barketplace?
Ben’s Barketplace franchise is owned by Brad and Sally Romero, the founders who established the company in 2005 and continue to lead and control the business.
Disclaimer
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