WATERLOO TURF Franchise FDD, Profits & Costs (2025)
WATERLOO TURF is an emerging franchise in the artificial turf industry, established in 2021. The brand specializes in high-quality synthetic grass designed to enhance outdoor spaces while reducing long-term upkeep. Its solutions are tailored for both residential and commercial applications, with an emphasis on durability and aesthetics.
Based in Austin, Texas, WATERLOO TURF launched its franchise program in December 2024. Since entering franchising, the company has steadily expanded its footprint, establishing operations across multiple states, including Texas, Arizona, Colorado, Idaho, and Tennessee.
The franchise offers artificial turf products paired with professional installation and ongoing maintenance services. Its customer base includes homeowners, commercial properties, schools, pet-friendly areas, and other outdoor settings where low-maintenance landscaping is a priority.
Initial Investment
How much does it cost to start a WATERLOO TURF franchise? It costs on average between $106,000 – $152,000 to start a WATERLOO TURF franchised facility.
This investment covers expenses associated with equipment, tools, vehicles, initial inventory, and early operating costs required to launch a WATERLOO TURF territory. Total startup costs can vary depending on factors such as territory size, local market conditions, labor costs, and whether the franchisee operates from a home base or secures a dedicated facility or storage space.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $59,000 |
| Leased Office | $0 – $500 |
| Vehicle Lease and Wrap | $2,500 – $6,000 |
| Installation Equipment, Office Equipment, and Supplies | $1,550 – $6,500 |
| Initial Training Fees and Living Expenses | $3,000 – $5,500 |
| Opening Support Fee | $2,000 |
| Technology and Information Systems | $500 – $1,000 |
| Initial Marketing Materials and Grand Opening Advertising | $15,500 – $16,500 |
| Insurance (3 Months) | $1,500 – $3,000 |
| Permits and Licenses | $250 – $2,000 |
| Professional Fees | $500 – $2,500 |
| Artificial Turf Maintenance Services Line of Business | $0 – $17,000 |
| Additional Funds (3 Months) | $20,000 – $30,000 |
| Total Estimated Initial Investment | $106,300 – $151,500 |
WATERLOO TURF Franchise Disclosure Document
Frequently Asked Questions
How many WATERLOO TURF locations are there?
As of the most recent available data, the Waterloo Turf franchise system has 5 company-owned units.
What is the total investment required to open a WATERLOO TURF franchise?
The total investment required to open a WATERLOO TURF franchise ranges from $106,000 to $152,000.
What are the ongoing fees for a WATERLOO TURF franchise?
WATERLOO TURF charges a royalty fee of 6% of gross sales, which can decrease to 4% once specified revenue thresholds are achieved. Franchisees also contribute 2% of gross sales toward marketing and advertising, supporting system-wide brand and promotional initiatives.
Who owns WATERLOO TURF?
WATERLOO TURF franchise is owned by founder and co-owner Lance Ingram and co-owner and CEO Tim Lovett.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. SharpSheets is an independent educational resource and is not affiliated with, endorsed by, or representing any franchisor mentioned on this website. Where noted, figures are taken from the franchisor’s Franchise Disclosure Document (FDD). In some cases, we may provide independent calculations or estimates based on publicly available information. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
