1 Percent Lists Franchise FDD, Profits & Costs (2025)
1 Percent Lists is a forward-thinking real estate franchise established in 2015 by Grant and Kelly Clayton in Covington, Louisiana. It challenges the traditional industry model by offering full-service real estate solutions with a 1% commission on the listing side—far below the typical 6% charged by most agents.
This innovative approach delivers outstanding value to clients while maintaining premium service standards, making it a compelling choice for buyers and sellers alike.
Based in Covington, Louisiana, 1 Percent Lists started franchising in 2020 and has since experienced rapid growth across the U.S.
What truly distinguishes 1 Percent Lists from other real estate franchises is its emphasis on technology and cutting-edge marketing. Franchisees gain access to a robust suite of resources, including training for lead generation, support with digital marketing, and a high-performing lead-conversion website.
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Initial Investment
How much does it cost to start a 1 Percent Lists franchise? It costs on average between $23,000 – $59,000 to start a 1 Percent Lists franchised center.
This includes costs for office setup, technology tools, marketing materials, and initial operating expenses. The exact amount varies based on factors such as the location, the size of the territory, and whether the franchisee decides to lease or purchase office space.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $15,000 |
| Professional Services | $1,000 to $3,000 |
| Digital Marketing Services | $1,000 to $5,000 |
| Document Management Software (DotLoop/Docusign) | $100 to $200 |
| Multiple Listing Service (MLS) | $150 to $2,000 |
| CRM software | $20 to $200 |
| Rent, Rental Deposits, Other Deposits | $0 to $5,000 |
| Leasehold Improvements, Signage, Furniture Fixtures and Equipment | $0 to $6,000 |
| Security/utilities Deposit | $200 to $1,000 |
| Office Supplies, Additional Inventory, and Miscellaneous Supplies | $200 to $2,000 |
| Insurance | $500 to $2,500 |
| Training | $0 to $2,360 |
| Additional Funds – 3 months of operations | $5,000 to $15,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT UNDER THE UNIT FRANCHISE PROGRAM (EXCLUDING REAL ESTATE AND/OR BUILDING PURCHASE COSTS) | $23,170 to $59,260 |
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1 Percent Lists Franchise Disclosure Document
Frequently Asked Questions
How many 1 Percent Lists locations are there?
As of the latest data, 1 Percent Lists has over 50 franchise locations across the United States. These franchises are independently owned and operated, with the original brokerage still owned by the founders and licensed in Louisiana.
What is the total investment required to open a 1 Percent Lists franchise?
The total investment required to open a 1 Percent Lists franchise ranges from $23,000 to $59,000.
What are the ongoing fees for a 1 Percent Lists franchise?
1 Percent Lists charges franchisees an ongoing royalty fee of 6% of gross sales, with potential reductions to 5% to encourage growth. Notably, the company does not impose additional fees such as monthly or minimum charges.
Regarding advertising, 1 Percent Lists provides comprehensive support, including free graphic design services, a lead-converting website, hosting, and training, all included without extra charges.
What are the financial requirements to become a 1 Percent Lists franchisee?
To become a 1 Percent Lists franchisee, candidates are required to have a minimum net worth of $80,000 and at least $35,000 in liquid capital.
Who owns 1 Percent Lists?
1 Percent Lists was founded in 2015 by Kelly and Grant Clayton, who continue to own and operate the original brokerage in Louisiana. The company has since expanded nationally through franchising, with each franchise independently owned and operated.
Disclaimer
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