A Place At Home Franchise FDD, Profits & Costs (2025)
A Place At Home is a senior care franchise that addresses the increasing need for in-home care services with a distinctive approach. Established in 2012 in Omaha, Nebraska, the company expanded into franchising in 2017.
Operating from its Omaha headquarters, A Place At Home offers a diverse range of services, including personalized in-home senior care, care coordination, alternative senior living options, and staffing solutions. This multi-faceted business model enables franchisees to serve various segments within the senior care industry, ensuring adaptability and stability even during economic downturns.
What distinguishes A Place At Home from other senior care franchises is its CARE Track™ program, a structured system built around the core values of Compassion, Accountability, Respect, and Ethics. This guiding philosophy is ingrained in the company’s operations, setting it apart in the highly competitive senior care sector.
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Initial Investment
How much does it cost to start a A Place At Home franchise? It costs on average between $90,000 – $168,000 to start a A Place At Home franchise.
This covers expenses related to facility setup, essential equipment, initial staffing, and operational costs. The total investment varies based on multiple factors, including the specific services offered, the franchise location, and whether the franchisee opts to lease or buy office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Construction and Leasehold Improvements | $500 – $1,500 |
| Furniture, Fixtures and Equipment | $3,000 – $4,485 |
| Signs | $150 – $2,000 |
| Computer, Software and System | $1,820 – $5,777 |
| Initial Website and Technology Fee | $340 – $680 |
| Initial Inventory | $150 – $300 |
| Prepaid Rent and Lease Deposits | $1,600 – $4,000 |
| Utility Deposits | $0 – $300 |
| Insurance Deposits and Premiums | $1,000 – $2,500 |
| Travel and Lodging for Initial Training | $1,250 – $2,000 |
| Marketing Launch Package Expense | $14,000 – $15,500 |
| Professional Fees | $2,500 – $5,500 |
| Business Licenses and Permits | $5,250 – $14,000 |
| Promotional Items and Office Supplies | $1,000 – $5,000 |
| Service Vehicle | $0 – $1,500 |
| Service Vehicle Wrap | $0 – $2,500 |
| Administrative Payroll | $0 – $10,000 |
| Caregivers and Registered Nurse Payroll – Three Months | $6,500 – $38,000 |
| Additional Funds – Three Months | $1,425 – $3,050 |
| Total Estimate | $89,985 – $168,092 |
Average Revenue (AUV)
How much revenue can you make with a A Place At Home franchise? A Place At Home franchised center makes on average $1,069,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $784,000 yearly revenue for similar in-home care franchises. Below are a few A Place At Home competitors as a comparison:
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A Place At Home Franchise Disclosure Document
Frequently Asked Questions
How many A Place At Home locations are there?
As of June 2024, A Place At Home operates 31 locations across the United States. The company has been expanding, with new franchises opening in various states, including Georgia, Texas, Pennsylvania, New Jersey, and California.
What is the total investment required to open a A Place At Home franchise?
The total investment required to open a A Place At Home franchise ranges from $90,000 to $168,000.
What are the ongoing fees for a A Place At Home franchise?
A Place At Home franchisees pay a royalty fee starting at 5% of gross sales, decreasing to 4% for sales over $1 million and 3.5% for sales above $1.5 million. They also contribute 1% of gross sales to the brand development fund for marketing and advertising.
What are the financial requirements to become a A Place At Home franchisee?
To qualify as a franchisee for A Place At Home, candidates should have a minimum net worth of $250,000 and access to at least $50,000 in liquid capital.
How much can a A Place At Home franchise owner expect to earn?
The average gross sales for a A Place At Home franchise are approximately $1.07 million per location. Assuming a 15% operating profit margin, $1.07 million yearly revenue can result in $161,000 EBITDA annually.
Who owns A Place At Home?
A Place At Home franchise is owned by co-founders and childhood friends Dustin Distefano and Jerod Evanich, who established the company in 2012 in Omaha, Nebraska. Their personal experiences with the challenges of finding adequate senior care for their loved ones inspired them to create a comprehensive, consistent, and continuous senior-focused care model.
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