Alloy Wheel Repair Specialists Franchise FDD, Profits & Costs (2025)
Established in 2001 by Tom Morris in Atlanta, Georgia, Alloy Wheel Repair Specialists (AWRS) has evolved into the largest global provider of comprehensive alloy wheel repair and replacement services.
Today, the company is based in Peachtree Corners, Georgia, and began franchising in 2003. AWRS offers expert solutions for both cosmetic restoration and structural repair of alloy wheels. Its service portfolio covers refinishing, straightening, remanufacturing, and custom coloring, along with OEM wheel replacements.
A key differentiator for AWRS is its Mobile Reconditioning Facility (MRF) — a climate-controlled, fully outfitted mobile workshop. This innovation enables technicians to perform professional repairs on-site, minimizing downtime for vehicles and improving customer convenience.
Initial Investment
How much does it cost to start a Alloy Wheel Repair Specialists franchise? It costs on average between $99,000 – $639,000 to start a Alloy Wheel Repair Specialists franchised center.
This includes expenses for equipment, tools, vehicle outfitting, inventory, and initial operating costs. The total investment can vary based on factors such as the size and configuration of the service area, the territory location, and whether the franchisee opts to lease or purchase necessary vehicles and facilities. Alloy Wheel Repair Specialists offers 3 types of franchises:
| Tier | Lowest Investment | Highest Investment |
|---|---|---|
| Mobile – Standard Level | $99,000 | $233,500 |
| Mobile – Medium Market | $395,000 | $428,500 |
| Mobile – Large Market | $271,000 | $638,500 |
We are summarizing below the main costs associated with opening a Alloy Wheel Repair Specialists Large Market Franchise.
For more information on costs required to start a Alloy Wheel Repair Specialists franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $110,000 |
| Travel and Living Expenses While Training | $2,000 – $5,000 |
| Truck(s) | $0 – $120,000 |
| Mobile Reconditioning Facility (MRF) – Tandem Axle Trailer / Box Truck / Express MRF Van | $105,000 to $240,000 (Trailer) / $330,000 to $420,000 (Box Truck) / $270,000 to $360,000 (Express MRF Van) |
| Start-up Kit, Sign and Equipment Package, per MRF | $24,000 to $36,000 |
| Wheel Straightening System, per MRF | $15,000 to $24,000 |
| Insurance | $500 – $4,500 |
| Professional Fees | $2,500 – $5,000 |
| Construction, Deposits, Rent | $0 – $5,000 |
| Computer Software and Hardware | $2,000 to $4,000 |
| Additional Funds, 3 Months | $10,000 – $30,000 |
| Total with Trailers | $271,000 to $578,500 |
| Total with Box Trucks | $496,000 to $638,500 |
Average Revenue (AUV)
How much revenue can you make with a Alloy Wheel Repair Specialists franchise? A Alloy Wheel Repair Specialists franchised facility makes on average $288,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Alloy Wheel Repair Specialists locations are there?
As of the latest data, AWRS has 12 company-owned units and 78 franchised units, bringing the overall network to 90 locations.
What is the total investment required to open a Alloy Wheel Repair Specialists franchise?
The total investment required to open a Alloy Wheel Repair Specialists franchise ranges from $99,000 to $639,000.
What are the ongoing fees for a Alloy Wheel Repair Specialists franchise?
Alloy Wheel Repair Specialists are required to pay a royalty fee of 5% of gross sales, which helps fund corporate support, training, and system-wide enhancements.
Advertising contributions are also mandatory, though the structure varies by source—some references indicate an advertising fee of 2% of gross sales, while others list a flat monthly advertising fee of $50.
What are the financial requirements to become a Alloy Wheel Repair Specialists franchisee?
To qualify as a franchisee with Alloy Wheel Repair Specialists, prospective business owners must demonstrate a minimum net worth of $100,000, which indicates the total value of their assets minus liabilities. In addition, they must have $50,000 in liquid capital—meaning readily available cash or equivalent assets—to cover immediate business costs and operational needs.
How much can a Alloy Wheel Repair Specialists franchise owner expect to earn?
The average gross sales for a Alloy Wheel Repair Specialists franchise are approximately $0.29 million per location. Assuming a 15% operating profit margin, $0.29 million yearly revenue can result in $44,000 EBITDA annually.
Who owns Alloy Wheel Repair Specialists?
The Alloy Wheel Repair Specialists franchise is owned by Breck Partners.
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