Amazing Lash Studio Franchises: $621K Revenue and High Profits

Since it started franchising in 2013, Amazing Lash Studio has become one of the leading salon franchises with 250 locations in the US today. Besides its lean business model, there’s a good reason why Amazing Lash Studio is so popular among franchisees: it’s a very profitable investment.

Indeed, although it costs on average $470,000 to open a new location, one Amazing Lash Studio makes on average $621,000 in revenue per year. This explains the excellent 5-year payback.

How much does the Amazing Lash Studio franchise really cost? How profitable is a salon? Should you invest in this franchise? Let’s find out!

Key stats

Franchise fee	$50,000
Royalty fee	5.0%
Marketing fee	2.0%
Investment (mid-point)	$470,000
Revenue per unit	$621,000
Revenue per sq. ft.	$414
Sales to investment ratio	1.3x
Payback period*	5 years
Minimum net worth	$600,000
Minimum liquid capital	$150,000

What is Amazing Lash Studio?

Amazing Lash Studio is America’s largest eyelash extension brand specializing in semi-permanent eyelash extension application, facial hair removal, eyebrow services and facial and beauty treatments, among other beauty products and services.

It is headquartered in Arizona and uses a patented process to attach eyelash extensions, create a beautiful lash line and improve confidence.

Offering a spa-like salon experience, the beauty brand works with professional stylists and a flexible pricing model that suits every budget, eye shape and preference.

Amazing Lash Studio was founded in 2010 by Jessica and Edward Le to capitalize on the beauty trend in an untapped eyelash extension industry. 

It has been franchising since 2013. Today, the eyelash extension beauty brand has over 250 active salons franchised across 28 US states. 

Amazing Lash Studio franchises pros and cons

Pros

• High recurring income: high demand for eyelash extension services attracts a constant income stream
• Multiple income streams: four major extension styles, including Natural, Sexy, Cute, and Gorgeous, provide multiple income streams. Full sets, highlights, plus mascaras, lash conditioning serums, partial touch-ups and other beauty and skin care services and products also attract income. Apart from the flexible membership model, the brand also accepts walk-in clients.  
• Exclusive territory protection: franchisees operate within the designated locations, free from competition against other Amazing Lash Studio beauty franchises. 
• High demand: franchisees capitalize on the high demand for eyelash extension applications and other beauty products to establish a lucrative business. 
• Wide demographic base: the beauty brand targets women customers of all age groups seeking out the best available lash extension services.
• Marketing support: local marketing, advertising and branding support start with the corporate website. The franchisor also helps business owners attract and retain clients through affordable and flexible membership programs, referral discounts, service packages and promotions. 
• Flexible business concept: the brand’s flexible, unique, and state-of-the-art studio spaces can be established anywhere, from high-end retail centers to local boutiques, depending on the franchisor’s advice.
• No experience in the beauty or salon industry is required: franchisees don’t need years of experience in the beauty industry to start and operate an Amazing Lash Studio franchise. 
• Financial assistance: the beauty brand partners with third-party financial sources to help franchisees cover the startup costs, franchise fees, equipment and inventory. 

Cons

• No absentee ownership: the franchisor doesn’t allow absentee ownership. 
• Not a home-based opportunity/mobile unit: franchisees must operate within the designated physical locations like warehouses and retail facilities. 
• Minimum employee requirement: 10 employees to operate an active franchise.
• Competition from other eyelash extension chains such as Lash Lounge or Deka Lash to name a few

How much does an Amazing Lash Studio franchise cost?

On average, you may need to invest around $470,000 to open an Amazing Lash Studio franchise. This amount is in line compared to other salon franchises ($450,000).

The investment is an average that depends on factors like the studio’s location, its size, the equipment, etc. Generally, the investment ranges between $304,000 and $636,000.

Amazing Lash Studio startup costs

The investment covers all the startup costs you may need to start a salon. In addition to an initial franchise fee of $50,000, the investment also covers:

• Formation Costs: training program costs, leasehold improvements, cabinetry & millworks, site survey fees, equipment, furniture, computer system, security deposit, permits, business licenses, professional fees, etc.
• Initial Marketing: grand opening marketing costs
• Operating Costs: initial studio inventory and supplies, insurance, utility deposits, and working capital for first 3 months, etc.

Type of cost	Low	High
Initial Franchise Fee	$50,000	$50,000
Formation Costs	$222,871	$521,772
Initial Marketing	$15,000	$15,000
Operating Costs	$16,200	$49,200
Total	$304,071	$635,972

What is the revenue of a Amazing Lash Studio?

On average, an Amazing Lash Studio franchise generates $620,500 in revenue per year.

This is the annual median sales of 249 franchised studios operating in 2021 as disclosed in the FDD. Indeed, there were a total of 266 franchises at the end of 2021, but 249 of them were in full operation for the whole fiscal year.

Logically, the age has an impact on revenue of the salons: the longer your salon has been operating, the higher revenue. Yet the difference isn’t that significant either: you would reach a plateau within 1 to 3 years at $650,000 to $700,000 on average.

How profitable are Amazing Lash Studio franchises?

We estimate the average Amazing Lash Studio franchise makes $161,000 in profits per year.

That’s a 26% EBITDA margin, in line with our own salon franchises benchmarks (26-30% EBITDA margin on average).

Yet, note that Amazing Lash Studio does not provide any detailed profit and loss for its franchised nor company-owned studios in its Franchise Disclosure Document. Instead, we had to estimate EBITDA by using what is disclosed in the FDD (revenue, royalties, rent) and salon benchmarks for what is not disclosed instead (COGS, staff costs).

Profit and loss	Amount	% revenue	Source
Revenue	$620,639	100%	as per FDD
COGS	$(31,032)	5%	industry average
Staff	$(248,256)	40%	industry average
Royalties	$(37,238)	6%	as per FDD
Rent	$(69,000)	11%	as per FDD
Marketing*	$(31,032)	5%	as per FDD
Other operating costs	$(43,445)	7%	industry average
EBITDA	$160,636	26%

Is it a good investment?

Should you invest in a Amazing Lash Studio as a franchisee? Are the profits worth the initial investment cost of $470,000 (average)?

Well we think it does. Indeed, Amazing Lash Studio has a 5 years payback. In other words, you would reimburse the total initial investment of $470,000 (like a loan or to investors) within 5 years only.

That’s a great investment: in comparison salon franchises have paybacks of 7 to 10 years on average.

Note that this assumes a 15% net profit margin, which makes sense given the 26% EBITDA margin). Also keep in mind this is purely an estimate we calculated using benchmarks as well as the information provided in the FDD. It does not guarantee your salon will perform as well.

How does it compare vs. other franchises?

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