Aroma Joe’s Franchise FDD, Profits & Costs (2025)
Founded in 2000 by two sets of brothers from New England, Aroma Joe’s began franchising in 2013, expanding its unique approach to serving handcrafted coffee and fostering positive customer experiences beyond its original locations.
The brand’s ethos, centered around serving “wicked good coffee… Fast and friendly,” reflects in every aspect of its operation, from the drive-thru service to the interaction with friendly baristas.
Headquartered in New Hampshire, Aroma Joe’s has carved a niche for itself with a commitment to handcrafted coffee blends, sustainably sourced beans, and a diverse menu that caters to all-day dining.
The franchise differentiates itself with a customer-first approach, evident in the absence of intercom systems at their drive-thrus, opting instead for direct interaction with customers, ensuring each order is personalized and served with a smile.
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Initial Investment
How much does it cost to start a Aroma Joe’s franchise? It costs on average between $501,000 – $959,000 to start a Aroma Joe’s franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount varies based on several factors, including the type of Aroma Joe’s location (drive-thru, kiosk, or café), the specific site selected, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Real Property | $3,000 – $12,000 |
| Leasehold Improvements | $262,338 – $357,043 |
| Equipment Package | $125,000 – $205,000 |
| Small Wares | $3,000 – $6,000 |
| Opening Inventory | $15,000 – $20,000 |
| Insurance | $1,000 – $6,000 |
| Training Expenses (including travel & lodging) | $2,500 – $5,000 |
| Store Development, Architectural and Design Fees | Site Development |
| Engineering/Planning | $0 – $15,000 |
| Miscellaneous Expense | $1,500 – $10,000 |
| New Store Marketing | $5,000 |
| Professional Fees | $1,500 – $10,000 |
| Optional Security System (not including monitoring) | $1,000 – $5,000 |
| Outside Signage | $16,000 – $42,457 |
| Additional Funds – three months. | $10,000 – $30,000 |
| 10% Buffer Fee | $18,750 – $30,750 |
| Total | $501,000 – $959,000 |
Average Revenue (AUV)
How much revenue can you make with a Aroma Joe’s franchise? A Aroma Joe’s franchised restaurant makes on average $878,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $608,000 yearly revenue for similar coffee & tea franchises. Below are a few Aroma Joe’s competitors as a comparison:
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Aroma Joe’s Franchise Disclosure Document
Frequently Asked Questions
How many Aroma Joe’s locations are there?
As of the latest data, Aroma Joe’s operates 116 locations across the United States. The company began franchising in 2012, and all current locations are franchise-owned.
What is the total investment required to open a Aroma Joe’s franchise?
The total investment required to open a Aroma Joe’s franchise ranges from $501,000 to $959,000.
What are the ongoing fees for a Aroma Joe’s franchise?
The ongoing fees for an Aroma Joe’s franchise include a royalty fee of 6% of gross sales, which contributes to ongoing support and system-wide operations.
Additionally, franchisees are required to pay a marketing fee of 3% of gross sales to support regional and national advertising campaigns aimed at enhancing brand visibility and driving customer traffic.
What are the financial requirements to become a Aroma Joe’s franchisee?
To become an Aroma Joe’s franchisee, you must have a minimum net worth of $500,000 to demonstrate financial stability and the ability to support the business. Additionally, prospective franchisees must have at least $200,000 in liquid capital to cover initial investments and operational costs during the startup phase.
How much can a Aroma Joe’sfranchise owner expect to earn?
The average gross sales for a Aroma Joe’s franchise are approximately $0.88 million per location. Assuming a 15% operating profit margin, $0.88 million yearly revenue can result in $132,000 EBITDA annually.
Who owns Aroma Joe’s?
Aroma Joe’s is privately owned by its founders, who include Marty McKenna, Brian Condon, Tim Currier, and Michael Lambert.
Disclaimer
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