BodyROK Franchise FDD, Profits & Costs (2025)
BODYROK is a fitness franchise specializing in Pilates-inspired, 45-minute full-body strength training group classes conducted on custom BODYROK reformers. Founded in 2012, the brand has been delivering hybrid Pilates sequences designed to boost energy and metabolism, providing benefits that extend beyond the workout session.
Since its founding and the start of its franchising journey in 2012, BODYROK has been expanding its presence across the United States, with studios in prominent locations such as San Francisco, New York City, and Chicago.
BODYROK differentiates itself by elevating traditional reformer workouts with strength training exercises and high-energy music, creating an intense, sweat-fueled, and fast-paced Pilates experience. This unique approach aims to increase energy and metabolism, offering lasting benefits even after the session concludes.
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Initial Investment
How much does it cost to start a BODYROK franchise? It costs on average between $228,000 – $676,000 to start a BODYROK franchised studio.
This includes costs for construction, equipment, studio setup, and initial operating expenses. The exact amount depends on various factors, including the type of studio you choose, the location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount (Low/High) |
|---|---|
| Initial Franchise Fee | $40,000 |
| Initial Equipment and Technology Fee | $65,000 – $104,000 |
| BodyROK Pilates Machine Shipping Costs | $1,000 – $5,000 |
| On-Site Training Fee and Reimbursement of Franchisor Travel Expenses | $3,000 – $6,000 |
| Travel and Living Expenses While Training | $2,000 – $21,000 |
| Additional Instructor Training Fees and Expenses | $5,000 – $9,000 |
| Real Property Lease | $12,000 – $120,000 |
| Construction, Remodeling, Leasehold Improvements, and Decorating Costs | $40,000 – $200,000 |
| Related Equipment and Accessories (Weights) | $500 – $2,000 |
| POS System, Fixtures, and Other Fixed Assets | $29,000 – $55,000 |
| Signage | $2,000 – $7,000 |
| Insurance Deposits and Premiums | $500 – $3,000 |
| Professional Fees – Legal and Accounting | $500 – $5,000 |
| Inventory and Supplies to Begin Operating | $250 – $5,000 |
| Miscellaneous Opening Costs | $3,000 – $6,000 |
| Grand Opening Advertising and Promotion | $1,500 – $2,500 |
| Design/Layout | $2,500 – $5,000 |
| Additional Funds – First 3 Months | $20,000 – $80,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $227,750 – $675,500 |
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BodyROK Franchise Disclosure Document
Frequently Asked Questions
How many BODYROK locations are there?
As of the latest data, BODYROK operates approximately 67 studios across the United States, encompassing both company-owned and franchise-owned locations. This expansion reflects the brand’s commitment to providing innovative Pilates-inspired workouts nationwide.
What is the total investment required to open a BODYROK franchise?
The total investment required to open a BODYROK franchise ranges from $228,000 to $678,000.
What are the ongoing fees for a BODYROK franchise?
BODYROK franchisees pay a 5% royalty fee and a 1% marketing fee, both based on monthly gross sales. These fees cover ongoing support, proprietary systems, and advertising initiatives to promote the brand.
What are the financial requirements to become a BODYROK franchisee?
To become a BODYROK franchisee, you should have a minimum net worth of $300,000 and at least $100,000 in liquid capital. These financial requirements ensure that potential franchise owners have the necessary resources to establish and operate a BODYROK studio successfully.
Who owns BODYROK?
BodyROK franchise is owned by BodyROK Holdings, LLC, a company specializing in high-intensity Pilates-based workouts. Founded in California, BodyROK has grown into a boutique fitness brand known for its reformer-based strength training sessions that blend Pilates with cardio and strength elements.
Disclaimer
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