BodyROK Franchise FDD, Profits & Costs
BODYROK is a fitness franchise specializing in Pilates-inspired, 45-minute full-body strength training group classes conducted on custom BODYROK reformers. Founded in 2012, the brand has been delivering hybrid Pilates sequences designed to boost energy and metabolism, providing benefits that extend beyond the workout session.
Since its founding and the start of its franchising journey in 2012, BODYROK has been expanding its presence across the United States, with studios in prominent locations such as San Francisco, New York City, and Chicago.
BODYROK differentiates itself by elevating traditional reformer workouts with strength training exercises and high-energy music, creating an intense, sweat-fueled, and fast-paced Pilates experience. This unique approach aims to increase energy and metabolism, offering lasting benefits even after the session concludes.
Initial Investment
How much does it cost to start a BODYROK franchise? It costs on average between $228,000 – $676,000 to start a BODYROK franchised studio.
This includes costs for construction, equipment, studio setup, and initial operating expenses. The exact amount depends on various factors, including the type of studio you choose, the location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount (Low/High) |
|---|---|
| Initial Franchise Fee | $40,000 |
| Initial Equipment and Technology Fee | $65,000 – $104,000 |
| BodyROK Pilates Machine Shipping Costs | $1,000 – $5,000 |
| On-Site Training Fee and Reimbursement of Franchisor Travel Expenses | $3,000 – $6,000 |
| Travel and Living Expenses While Training | $2,000 – $21,000 |
| Additional Instructor Training Fees and Expenses | $5,000 – $9,000 |
| Real Property Lease | $12,000 – $120,000 |
| Construction, Remodeling, Leasehold Improvements, and Decorating Costs | $40,000 – $200,000 |
| Related Equipment and Accessories (Weights) | $500 – $2,000 |
| POS System, Fixtures, and Other Fixed Assets | $29,000 – $55,000 |
| Signage | $2,000 – $7,000 |
| Insurance Deposits and Premiums | $500 – $3,000 |
| Professional Fees – Legal and Accounting | $500 – $5,000 |
| Inventory and Supplies to Begin Operating | $250 – $5,000 |
| Miscellaneous Opening Costs | $3,000 – $6,000 |
| Grand Opening Advertising and Promotion | $1,500 – $2,500 |
| Design/Layout | $2,500 – $5,000 |
| Additional Funds – First 3 Months | $20,000 – $80,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $227,750 – $675,500 |
BodyROK Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a BodyROK franchise?
Most franchise buyers in BodyROK’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a BodyROK franchise investment?
Payback periods for franchises in BodyROK’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns BODYROK?
BodyROK franchise is owned by BodyROK Holdings, LLC, a company specializing in high-intensity Pilates-based workouts. Founded in California, BodyROK has grown into a boutique fitness brand known for its reformer-based strength training sessions that blend Pilates with cardio and strength elements.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
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