BrewDog Franchise FDD, Profits & Costs (2025)
BrewDog is a fast-growing craft beer franchise that began in Fraserburgh, Scotland, in 2019 and now operates its global headquarters from Ellon, Aberdeenshire.
The company opened its doors to franchising in 2020, offering partners the chance to bring its distinctive bar concept to markets around the world. Franchisees serve an extensive selection of craft beers—most notably the flagship Punk IPA—alongside a menu of food and other beverages.
What makes BrewDog unique is its mix of inventive, high-quality brewing and a lively bar setting that emphasizes community engagement. Its bold approach to marketing and dedication to sustainability give it a competitive edge over more traditional brewing brands.
Initial Investment
How much does it cost to start a BrewDog franchise? It costs on average between $3,364,000 – $5,731,000 to start a BrewDog franchised facility.
This covers expenses such as bar construction, brewing and kitchen equipment, initial beer and food inventory, and early operating costs. The total investment will vary depending on factors like the type of BrewDog bar format selected, the location, and whether the franchisee decides to lease or purchase the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Leasehold Improvements / Construction | $2,000,000 – $3,000,000 |
| Construction Consultant / Owners Representation | $30,000 – $100,000 |
| Design and Architect Fees | $100,000 – $150,000 |
| Furniture, Fixtures & Equipment | $800,000 – $1,500,000 |
| Signage | $100,000 – $250,000 |
| Three Months’ Rent | $75,000 – $180,000 |
| Security Deposit | $25,000 – $60,000 |
| Opening Inventory and Supplies | $75,000 – $150,000 |
| Grand Opening Advertising | $10,000 |
| Training Expenses | $50,000 |
| Miscellaneous Opening Costs | $20,500 – $50,500 |
| Additional Funds – 3 months | $50,000 – $200,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $3,363,500 – $5,730,500 |
Average Revenue (AUV)
How much revenue can you make with a BrewDog franchise? A BrewDog franchised location makes on average $2,749,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many BrewDog locations are there?
As of the latest data, BrewDog maintains around eight locations in the U.S.
What is the total investment required to open a BrewDog franchise?
The total investment required to open a BrewDog franchise ranges from $3,364,000 to $5,731,000.
What are the ongoing fees for a BrewDog franchise?
Franchisees operating under the BrewDog brand are typically required to pay an ongoing royalty fee of 5% of gross sales. In addition, they contribute a brand fund or marketing fee of around 1% of gross sales, which goes toward national and regional advertising initiatives as well as overall brand development.
What are the financial requirements to become a BrewDog franchisee?
To qualify as a BrewDog franchisee, candidates should be prepared for a significant financial commitment. The estimated initial investment ranges from about $1.35 million to $4.35 million, depending on location, construction, and equipment needs.
In addition, franchisees are expected to have $30,000 to $200,000 in working capital to support operations during the first few months.
How much can a BrewDog franchise owner expect to earn?
The average gross sales for a BrewDog franchise are approximately $2.75 million per location. Assuming a 15% operating profit margin, $2.75 million yearly revenue can result in $413,000 EBITDA annually.
Who owns BrewDog?
The BrewDog franchise is owned by BrewDog plc, an independent craft beer company founded in 2007 by James Watt and Martin Dickie in Scotland.
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