Bricks & Minifigs Franchise FDD, Profits & Costs (2025)
Bricks & Minifigs presents a distinctive franchise opportunity centered around buying, selling, and trading LEGO® products. Established in 2010, the brand quickly expanded and began franchising in 2011. Its headquarters are located in Canby, Oregon.
The franchise offers a diverse selection, including both new and pre-owned LEGO® sets, individual minifigures, bulk bricks, and various LEGO® accessories. Catering to both young builders and dedicated collectors, it has become a go-to destination for LEGO® fans.
What makes Bricks & Minifigs stand out is its dedication to the principles of rebuild, reuse, and reimagine, allowing customers to explore endless creative possibilities with their LEGO® collections.
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Initial Investment
How much does it cost to start a Bricks & Minifigs franchise? It costs on average between $120,000 – $283,000 to start a Bricks & Minifigs franchised business.
This includes expenses for store setup, shelving, inventory, and initial operational costs. The total investment varies based on factors such as the store’s size, location, and whether the franchisee opts to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 – $35,000 |
| Computers, Software, POS System, and Office Supplies | $3,200 – $6,500 |
| Furniture and Fixtures | $16,500 – $41,375 |
| Real Estate | $4,500 – $13,000 |
| Leasehold Improvements | $5,000 – $35,000 |
| Utility Deposit | $100 – $300 |
| Inventory | $24,650 – $54,230 |
| Uniforms | $300 – $600 |
| Signage | $4,900 – $12,000 |
| Grand Opening Marketing | $5,000 – $10,000 |
| Staffing (First 3 Months) | $3,770 – $20,020 |
| Insurance (12 Months) | $800 – $2,500 |
| Travel, Lodging, and Meals for Initial Training Program | $800 – $4,550 |
| Business Licenses, Permits, and Professional Legal and Accounting Fees | $600 – $2,500 |
| Additional Funds – 3 Months | $15,000 – $45,000 |
| Total | $120,120 – $282,575 |
Average Revenue (AUV)
How much revenue can you make with a Bricks & Minifigs franchise? A Bricks & Minifigs franchised location makes on average $481,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $484,000 yearly revenue for similar children retail franchises. Below are a few Bricks & Minifigs competitors as a comparison:
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Bricks & Minifigs Franchise Disclosure Document
Frequently Asked Questions
How many Bricks & Minifigs locations are there?
As of the latest data, Bricks & Minifigs operates over 130 franchise-owned locations across the United States and Canada, with no company-owned stores.
What is the total investment required to open a Bricks & Minifigs franchise?
The total investment required to open a Bricks & Minifigs franchise ranges from $120,000 to $223,000.
What are the ongoing fees for a Bricks & Minifigs franchise?
Bricks & Minifigs franchisees pay a 6% royalty fee on gross revenues and a 1% advertising fee for regional and national marketing. Additionally, they must spend at least $5,000 on grand opening marketing.
What are the financial requirements to become a Bricks & Minifigs franchisee?
To qualify as a Bricks & Minifigs franchisee, candidates are generally expected to have a minimum net worth of $175,000 and at least $75,000 in liquid capital. These financial benchmarks ensure that potential franchisees possess the necessary resources to establish and sustain their franchise successfully.
However, if an applicant’s financials are slightly below these thresholds, the company may consider other factors to determine eligibility.
How much can a Bricks & Minifigs franchise owner expect to earn?
The average gross sales for a Bricks & Minifigs franchise are approximately $0.48 million per location. Assuming a 15% operating profit margin, $0.48 million yearly revenue can result in $72,000 EBITDA annually.
Who owns Bricks & Minifigs?
Bricks & Minifigs franchise is owned by brothers Ammon and Matt McNeff. The company was originally founded by David Ortiz and John Masek, who opened the first store in 2010.
Disclaimer
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