Broadway Franchise FDD, Profits & Costs (2025)

Broadway Bar & Pizza® is a distinctive pizza franchise inspired by a classic railroad theme. Its story began in 1953, when John Spallacci and his mother started making dough in a small space tucked behind the Broadway Bar in North Minneapolis.
In 1961, entrepreneur Eddie Peck acquired the business and refined the Broadway concept, laying the foundation for what would later become Broadway Pizza Franchise, Inc., officially incorporated in 1979. Today, the franchise operates under Broadway Station Restaurants, Inc., headquartered in Woodbury, Minnesota.
The Broadway brand entered the franchising world in October 1990, evolving from Eddie Peck’s original restaurant into a system designed for growth. Franchisees can choose between two models: the classic full-service “Broadway Bar & Pizza” restaurant or the more compact “Express” format tailored to limited-service operations.
Broadway’s menu highlights authentic Italian flavors featuring Spallacci’s signature thin-crust pizza, along with New York-style and deep-dish varieties. Guests also enjoy handcrafted pastas, hot hoagies, and buffet offerings.
Initial Investment
How much does it cost to start a Broadway franchise? It costs on average between $860,000 – $1,355,000 to start a Broadway franchised restaurant.
This covers expenses related to building improvements, kitchen equipment, initial inventory, and start-up operating costs. The total investment varies depending on several elements, such as the restaurant format selected (full-service or Express), the site location, and whether the franchisee leases or owns the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Fee | $30,000 |
| Leasehold Improvements | $400,000 – $600,000 |
| Wages, Travel and Living Expenses During Training | $7,500 – $15,000 |
| Restaurant Lease Payments – 3 Months | $30,000 – $75,000 |
| Furniture, Fixtures and Equipment | $450,000 – $600,000 |
| Architectural and Engineering Fees | $15,000 – $50,000 |
| Sign | $20,000 – $45,000 |
| Employee Salaries – 3 Months | $50,000 – $120,000 |
| Initial Food and Beverage Inventories | $20,000 – $30,000 |
| Liquor License Costs | $500 – $12,500 |
| Insurance – 3 Months | $2,500 – $6,000 |
| Additional Funds – 3 Months | $7,500 – $25,000 |
| Total Estimated Investment | $860,000 – $1,354,500 |
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Frequently Asked Questions
How many Broadway locations are there?
As of the most recent data, Broadway Bar & Pizza operates 12 franchise-owned locations across the United States.
What is the total investment required to open a Broadway franchise?
The total investment required to open a Broadway franchise ranges from $860,000 to $1,355,000.
What are the ongoing fees for a Broadway franchise?
The Broadway Bar & Pizza franchisees pay an ongoing royalty fee of 4.5% of net sales, which grants continued use of the brand name, operating system, and support services.
In addition, franchisees contribute 1.0% of net sales to the corporate advertising fund and 0.5% to a cooperative advertising fund that supports local and regional marketing efforts.
Who owns Broadway?
The Broadway Bar & Pizza franchise is owned by Broadway Station Restaurants, Inc.
Disclaimer
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