Bruegger’s Bagels Franchise FDD, Profits & Costs (2025)
Bruegger’s Bagels is a well-known bakery-café chain in the fast-casual segment, specializing in classic New York–style bagels and high-quality coffee. The concept was created in 1992 by founders Nordahl Brue and Mike Dressell, who launched the first bakery in Troy, New York.
Today, the company operates under Bruegger’s Enterprises, Inc. and is based in Burlington, Vermont. It functions as a subsidiary of the global food and beverage group JAB Holding Company.
Franchising began in 1993, which fueled Bruegger’s growth throughout the United States and Canada. At its height, the brand ran more than 300 bakery-cafés across 26 states, Washington D.C., and Canada. Currently, there are around 190 Bruegger’s Bagels locations spread across 16 U.S. states and the District of Columbia.
The menu highlights freshly baked, kettle-boiled bagels made every day, paired with Bruegger’s signature cream cheeses crafted in Vermont. Guests can also enjoy a selection of breakfast and lunch sandwiches, soups, salads, and a full lineup of coffee and espresso beverages.
Initial Investment
How much does it cost to start a Bruegger’s Bagels franchise? It costs on average between $694,000 – $1,227,000 to start a Bruegger’s Bagels franchised restaurant.
This includes expenses for construction, equipment, initial inventory, and startup operating costs. The total investment varies based on several elements, such as the size and layout of the bakery-café, its geographic location, and whether the franchisee opts to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Real Property | $25,000 to $56,250 |
| Design and Permitting Fees | $36,000 to $79,000 |
| Building and Leasehold Improvements | $278,000 to $508,000 |
| Signage | $21,000 to $103,000 |
| Furniture, Fixtures & Equipment | $222,800 to $272,900 |
| Site Work | $0 to $10,000 |
| Technology Suite | $24,000 to $42,000 |
| Start-up Inventory & Supplies | $10,000 to $14,000 |
| Grand Opening Advertising | $10,000 |
| Insurance | $3,000 to $5,000 |
| Utility Deposits & Licenses | $3,000 to $5,000 |
| Legal and Accounting | $5,000 to $30,000 |
| Training | $6,000 to $12,000 |
| Additional Funds – 3 months | $15,000 to $45,000 |
| Total | $693,800 to $1,227,150 |
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Frequently Asked Questions
How many Bruegger’s Bagels locations are there?
As of the most recent data, Bruegger’s Bagels operates approximately 193 locations across the United States.
What is the total investment required to open a Bruegger’s Bagels franchise?
The total investment required to open a Bruegger’s Bagels franchise ranges from $694,000 to $1,227,000.
What are the ongoing fees for a Bruegger’s Bagels franchise?
Bruegger’s Bagels franchisees pay a continuing royalty fee of 5% of gross sales. In addition, they contribute 1.75% of gross sales to a national advertising fund and are expected to spend around 1.75% of gross sales on local marketing efforts.
Who owns Bruegger’s Bagels?
The franchise is owned by JAB Holding Company, a global investment firm based in Luxembourg that manages a portfolio of leading coffee and food brands.
Disclaimer
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