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Charley’s Philly Steaks Franchises Costs & Profits (2023)

A popular cheesesteak restaurant franchise, Charley’s Philly Steaks has grown and now has over 700 location in 17 countries worldwide. Charley’s Philly Steaks is also quite popular among franchisees and for a good reason: it would take you on average (only) 4 years to reimburse your investment to open a new Charley’s Philly Steaks restaurant.

Indeed, you would need to invest $509,806 on average. In comparison, the average Charley’s Philly Steaks franchise makes $786,233 in sales per year.

In this article, we’re looking at Charley’s Philly Steaks and the information provided in its Franchise Disclosure Document. More importantly, we’ll see how much you can really make with this business, and whether you should own a Charley’s Philly Steaks franchise. Let’s dive in!

Key stats

Franchise fee$24,500
Royalty fee6.0%
Marketing fee5.0%
Investment (mid-point)$510,000
Average sales$786,000
Sales to investment ratio1.5x
Payback period4 years
Minimum net worth$500,000
Minimum liquid capital$100,000
charley's philly steak franchise business plan

Charley’s Philly Steaks Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

What is Charley’s Philly Steaks?

Charleys Philly Steaks, formerly Charley’s Grilled Subs and Charley’s Steaks, is an American restaurant chain headquartered in Columbus, Ohio. 

The brand’s story began in 1985, at Ohio State University, as a simple 450-square-foot restaurant satisfying the college students’ appetite for made-to-order cheesesteaks, lemonade, and gourmet fries.

Charley Shin founded the restaurant chain after tasting the Philly cheesesteak for the first time and falling in love with it. 

The chain is famous for its tasty cheesesteaks, soft drinks, fruit lemonades, and French fries. In addition, select stores serve frozen shakes, fried appetizers, and boneless wings. 

Charley Philly Steaks began its franchising operations in 1991, long before it became a subsidiary of Gosh Enterprises, another Shin-owned company. Currently, the chain has 700 locations spread across 46 US states and in 17 other countries around the world.

Charley’s Philly Steaks franchise: pros and cons


  • Reduced rent costs: Charleys Philly Steaks stands out because of its small footprint. New restaurants require limited space, reducing rental costs. 
  • Growth opportunities: the franchisor offers room for expansion in several markets. There’s always an opportunity to start a thriving franchise in airports, strip centers, army bases, and retail shopping centers. 
  • Comprehensive training: the initial training session runs for 3 weeks. This includes food safety, cost control, inventory control, basic management techniques, and food preparation. In total, franchisees must complete 90 hours of on-the-job training and 60 hours of classroom learning as part of the Franchise Agreement.  
  • A standout menu: Charleys Philly Steaks has a unique menu that revolves around the cheesesteak. This stands out in a niche dominated by the chicken, burger, and pizza trio 
  • Third-party financing: Charleys Philly Steaks partners with the relevant third-party sources to cover the startup costs, franchise fees, cost of equipment, receivables, accounts, and inventory. 
  • Marketing support: the franchisor provides a wealth of marketing and promotional tools to support new restaurant owners. It helps with market planning and support, SEO, creating ad templates, regional advertising, email marketing, social media management, and website development. 
  • Ongoing support: the brand’s continued support makes it easier for franchisees to operate their businesses. It includes newsletters, field operations, proprietary software, lease negotiation, and site selection. 


  • No exclusive territory: the Franchise Agreement does not include exclusive territorial control. Franchisees must be ready to compete with similar businesses within the selected location. 
  • No absentee ownership: to open a Charley Philly Steaks franchise, you must get involved in the day-to-day operations. 
  • Minimum of 20 employees: the franchisor has a mandatory employee requirement to start and operate the business. 
  • Franchisees can’t operate from home: to run a full-service Charleys Philly Steaks franchise, you must have an office or retail facility. 
  • Can’t be run part-time: new restaurant owners can only run their franchises full-time, long-term.

How much does a Charley’s Philly Steaks cost?

You would invest around $509,806 to open a Charley’s Philly Steaks restaurant.

This number is an average. Indeed, it changes based on the type of restaurant you go for. For example, you need to invest more for a freestanding location vs. a Walmart restaurant.

Restaurant formatLowAverageHigh
CPS* restaurants$242,137$455,069$668,000
CPSW** restaurants$269,524$636,112$1,002,700
Walmart location$292,775$438,238$583,700
All restaurants$509,806
* operating in mall food courts, airports, military bases, and inline locations
** operating in inline and freestanding locations
Source: 2022 Franchise Disclosure Document

Including the initial franchise fee of $24,500, you would need to pay for building costs, leasehold improvements, working capital for the first 3 months of operation, etc. Here’s the full breakdown:

Type of costLowHigh
Initial franchise fee$24,500$24,500
Leasehold improvements$100,000$339,000
Equipment, furniture$60,931$145,000
POS system$5,206$15,500
Real estate lease$12,500$50,000
Grand opening marketing$7,000$10,000
Additional funds*$20,000$30,000
Other expenses$21,500$54,000
Source: 2022 Franchise Disclosure Document
charley's philly steak franchise business plan

Charley’s Philly Steaks Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

How much can you make with a Charley’s Philly Steaks franchise?

On average, a Charleys Philly Steaks franchise generates $786,233 turnover per year.

This number is the annual median sales for all 477 restaurants operating in 2021. As such, it includes all types of locations: military bases, airports, strip centers, etc. See the full breakdown below.

LocationNumber of restaurantsMedian sales
Military bases79$486,961
Mall food courts339$856,693
Strip centers56$818,143
All locations477$786,233
Source: 2022 Franchise Disclosure Document

How profitable is a Charley’s Philly Steaks franchise?

On average, a Charleys Philly Steaks franchise makes $212,283 in profits per year. This represents a 27% adjusted EBITDA margin

Can you keep 27% of your revenue as net profit? No, this adjusted EBITDA does not mean that the full 27% of the total revenue goes to your pockets. Rather, you may need to deduct taxes, debt interest expenses, and other costs.

The good news is that the 27% adjusted EBITDA margin is in line compared to similar franchises as per our analysis (~25-27% industry average). 

Do keep in mind though that Charleys Philly Steaks doesn’t provide any costs for its franchised restaurants. Instead, we had to use industry averages for COGS (25% sales), labor (29%), and rent costs (8%) to calculate profits.

Profit-and-lossAmount ($)As % of sales
Royalty + marketing fees$(86,486)11.0%
Adjusted EBITDA$212,283~27%
* industry average

Is a Charley’s Philly Steaks franchise a good investment?

If you’re considering opening a new Charley’s Philly Steaks then you’re in luck. As per our analysis, it’s a great investment: you would reimburse your investment on average within 4 to 5 years.

How did we come up with that? We compared the average upfront investment of $509,806 you must pay for as the franchisee to the expected profits (for that, we used a 15% net profit margin, which makes sense given adjusted EBITDA is ~27%).

Download our business plan template below and access your 5-year financial projections as well as insights and reports like your breakeven point, payback period, return on investment and more.

charley's philly steak franchise business plan

Charley’s Philly Steaks Franchise Business Plan

All the stats: startup costs, profits, breakeven, etc.

5-year financial projections built with the FDD

Excellent 4.8/5 based on 70 reviews

Excellent 4.8/5 based on 70 reviews

How does it compare vs. other franchises?

FranchiseInvestment ($)Sales ($)Payback (years)Min. net worth ($)Min. liquid capital ($)
Dunkin' Donuts,0001,056,5211.44.9500,000250,000
Krispy Kreme,0003,400,0004.11.62,000,000300,000
Little Caesars,022,850798,1130.88.5350,000150,000
Steak 'n Shake, Milshakes815,6261,346,3321.74.01,500,000500,000
Crumbl Cookies,2241,582,0903.12.1300,000150,000
Taco Bell,4131,650,0003.61.91,500,000750,000
Smoothie King,108573,2690.88.0300,000100,000
Jersey Mike's,3231,220,5862.14.7300,000100,000
Nothing Bundt Cakes,6501,307,2802.42.7600,000150,000
Jimmy John's,650874,8451.73.9300,00080,000
Texas Roadhouse,209,5002,955,5340.79.5n.a.200,000
Kung Fu Tea tea250,125353,2371.44.7n.a.25,000
Burger King,242,9501,215,9701.06.81,500,000500,000
Sonic Drive-In,467,0831,617,0001.16.01,000,000500,000
Panera Bread,290,5002,599,4321.15.97,500,0003,000,000
Pizza Hut,575906,9111.06.9700,000350,000
Dairy Queen Cream1,404,2201,143,1800.88.2750,000400,000
Jack in the Box,195,8001,755,5030.812.51,000,000250,000
Papa John’s,6951,101,1273.12.1750,000250,000
Five Guys,2251,203,3662.42.8500,000250,000
Carl’s Jr.,860,3351,419,5160.88.71,000,000500,000
Baskin-Robbins Cream465,100316,8150.79.8250,000125,000
Applebee’s American5,137,9662,356,9650.514.51,000,000500,000
Denny's American3,785,4591,639,5490.415.41,000,000500,000
Papa Murphy's,174580,4411.35.0275,000125,000
Auntie Anne's,692343,1351.55.6300,000100,000
Firehouse Subs,186888,3561.44.6350,000100,000
Tropical Smoothie Cafe,500961,9692.23.0350,000125,000
Marco’s Pizza,625895,5232.03.3400,000100,000
Cold Stone Creamery Cream310,956417,5881.35.0250,000100,000
Church’s Chicken,195,1471,395,0881.25.71,000,000300,000
Moe’s Southwest Grill,3701,013,3611.35.21,000,000100,000
Tim Hortons,242,7501,188,2401.07.0500,000100,000
Checkers & Rally's,8471,039,7731.25.4750,000250,000
Charleys Philly Steaks,806786,2331.54.3500,000100,000
Buffalo Wild Wings,546,9002,534,1480.79.31,500,000750,000
Rita's Ice Cream215,839248,3401.25.8300,000100,000
A&W Restaurants,750851,2121.16.2350,000150,000
Hungry Howie’s Pizza,682806,8991.93.5750,000200,000
McAlister’s Deli,424,9631,865,8611.35.11,000,000500,000
Round Table Pizza,2501,037,8161.35.0500,000200,000
Qdoba Mexican Eats,250972,9621.54.5
Taco John’s,119,0001,124,9801.06.61,000,000400,000
Scooter’s Coffee,143,250797,1010.79.6500,000200,000
Einstein Bros. Bagels,075885,0111.25.71,000,000536,500
Great American Cookies,275452,7711.25.7250,000100,000
Wienerschnitzel dogs873,300880,9801.06.6600,000250,000
Blaze Pizza,4501,096,4321.37.9500,000300,000
Wetzel's Pretzels,571748,8572.03.4300,00050,000
Pizza Ranch,268,3001,174,0880.418.61,000,000297,000
Del Taco,406,8501,345,3411.07.02,000,000500,000
Schlotzsky’s, Salads1,102,9331,053,3330.322.21,000,000300,000
Captain D’s,7781,067,8160.419.01,000,000350,000
Biggby Coffee,575648,3520.320.0300,000100,000
Which Wich,375281,8860.322.2500,000150,000
Marble Slab Creamery Cream407,360251,0520.416.7250,000100,000
Mountain Mike's Pizza,900865,7130.320.0300,000100,000
Huddle House,743712,4280.513.3600,000300,000
L&L Hawaiian Barbecue,350612,9210.333.3500,000150,000
Chicken Salad Chick, Salads651,0001,202,0200.320.0750,000250,000
Golden Chick,975917,6092.52.62,000,000425,000
Waba Grill,000466,5361.06.51,000,000250,000
Bruster’s Ice Cream Cream663,925466,6960.79.5375,000150,000

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