Chicken Guy! Franchise FDD, Profits, Costs & Fees (2024)

Chicken Guy! is a fast-casual restaurant franchise specializing in all-natural chicken tenders, sandwiches, and salads, complemented by a selection of over 20 signature sauces.

Founded in 2018 by celebrity chef Guy Fieri and restaurateur Robert Earl, the first location opened at Disney Springs in Orlando, Florida.

The company’s headquarters are located in Orlando, Florida. Chicken Guy! began offering franchise opportunities in 2019.

As of 2024, Chicken Guy! operates multiple locations across the United States, including in Los Angeles, Miami, and New York City. The company continues to offer franchising opportunities domestically, aiming to expand its presence across the country.

Initial Investment

How much does it cost to start a Chicken Guy! franchise? It costs on average between $875,000 – $2,690,000 to start a Chicken Guy! franchised restaurant.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property. Indeed, Chicken Guy! offers 2 types of franchises:

Type of Chicken Guy! LocationInitial Investment Range
Chicken Guy! Restaurant$875,000 – $2,690,000
Chicken Guy! Restaurant at a Nontraditional Location$1,070,000 – $1,985,000

We are summarizing below the main costs associated with opening a franchised Chicken Guy! Restaurant. For more information on costs required to start a Chicken Guy! franchise, refer to the Franchise Disclosure Document (Item 7).

Type of ExpenditureAmount: In-line, End Cap or Drive Thru
Deposit Fee$0 – $5,000
Initial Franchise Fee$20,000
Application Fee$30,000
Grand Opening Required Spending$10,000
Leasehold Costs and Building and Site Improvements$400,000 – $1,900,000
Furnishings, Fixtures, and Equipment$225,000 – $350,000
Signage$30,000 – $95,000
Point of Sale System$15,000 – $25,000
Technology$15,000 – $25,000
Graphic Items$30,000 – $60,000
Professional Fees$10,000 – $20,000
Initial Manager Training$15,000 – $25,000
Pre-Opening Costs$25,000 – $50,000
Additional Funds – 3 months$50,000 – $75,000
TOTAL ESTIMATED INITIAL INVESTMENT$875,000 – $2,690,000

Chicken Guy! Franchise Disclosure Document

Chicken Guy! Competitors

Chicken Guy! franchise competitors

Frequently Asked Questions

How many Chicken Guy! locations are there?

As of the latest data, Chicken Guy! operates 14 locations across the United States. These include company-owned restaurants in Los Angeles, Miami, and New York City, as well as franchised locations in cities such as Atlantic City, Las Vegas, and Dallas. The company continues to expand its presence through both corporate and franchised establishments.

What is the total investment required to open a Chicken Guy! franchise?

The total investment required to open a Chicken Guy! franchise ranges from $875,000 to $2,690,000.

What are the ongoing fees for a Chicken Guy! franchise?

Operating a Chicken Guy! franchise includes a royalty fee of 6% of gross sales for brand usage and support, and a marketing fee of up to 5% of gross sales for advertising initiatives. These fees help maintain brand standards and support franchise growth.

What are the financial requirements to become a Chicken Guy! franchisee?

To become a Chicken Guy! franchisee, you need a minimum net worth of $1 million and at least $500,000 in liquid assets. These requirements ensure franchisees can support the initial investment and ongoing operational costs.

Who owns Chicken Guy!?

Chicken Guy! is co-owned by celebrity chef Guy Fieri and restaurateur Robert Earl. Established in 2018, the franchise specializes in all-natural chicken tenders accompanied by a wide selection of signature sauces

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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