City Publications Franchise FDD, Profits & Costs (2025)
City Publications is a marketing franchise specializing in direct-mail and digital advertising solutions. Established in 2002 in Atlanta, Georgia, the brand operates under its parent organization, ACP Brands, and continues to be based in Atlanta.
Franchising started in 2004, and by 2024, the network had expanded to around 50 franchise units across North America. This franchise provides a home-based business model focused on B2B lead generation. It offers cost-effective marketing tools, including high-quality, full-color postcards that reach affluent homeowners.
These print campaigns are often paired with complementary digital services such as email marketing, text messaging, online lead generation, and search engine optimization.
City Publications stands out through its emphasis on reaching high-income households and its refined, data-driven approach. The company leverages exclusive mailing lists and premium glossy postcard packs to help businesses achieve stronger branding and higher response rates.
Initial Investment
How much does it cost to start a City Publications franchise? It costs on average between $46,000 – $270,000 to start a City Publications franchised facility.
This includes expenses such as marketing materials, office equipment, software, and initial operating costs. The total investment varies depending on factors like the size of the territory, local market conditions, and whether the franchisee operates from a home office or a leased workspace.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $40,000 – $250,000 |
| Real Estate/Rent | $0 – $500 |
| Utility Deposits | $0 – $500 |
| Leasehold Improvements | $0 – $500 |
| Required Software | $500 |
| Initial Inventory of Order Forms | $150 – $200 |
| Insurance | $600 – $800 |
| Vehicle | $300 – $600 |
| Office Equipment and Supplies | $400 – $2,500 |
| Training | $250 – $500 |
| Licenses & Permits | $0 – $250 |
| Legal/Accounting | $500 – $1,000 |
| Website and Email Setup Fees | $800 |
| Startup Marketing Materials | $1,250 |
| Additional Funds (3 months) | $1,500 – $10,000 |
| Total | $46,300 – $269,900 |
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Frequently Asked Questions
How many City Publications locations are there?
According to the latest data, City Publications operates approximately 36 units in the United States..
What is the total investment required to open a City Publications franchise?
The total investment required to open a City Publications franchise ranges from $46,000 to $270,000.
What are the ongoing fees for a City Publications franchise?
City Publications franchisees pay a royalty fee of 6% of gross sales. They are also required to contribute to a marketing or advertising fund, which supports brand promotion and system-wide marketing initiatives.
Who owns City Publications?
Franchise is owned by ACP Brands, a marketing and publishing company based in Atlanta, Georgia.
Disclaimer
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