Crumbl Cookies Franchise FDD, Profits & Costs
Crumbl Cookies, co-founded by cousins Jason McGowan and Sawyer Hemsley, embarked on its journey in 2017 with a mission to create the perfect chocolate chip cookie.
Headquartered in Logan, Utah, the company rapidly gained popularity for its unique approach to cookie baking and delivery, eventually becoming the fastest-growing and largest cookie company in the United States. The brand began franchising soon after its inception, and its growth has been nothing short of impressive.
By 2023, Crumbl had expanded to over 800 locations across all 50 states and even ventured into international markets with stores in Canada. Crumbl’s success is driven by its weekly rotating menu of gourmet cookies, ensuring that customers always have new flavors to look forward to, alongside their classic favorites.
Crumbl differentiates itself from competitors through its open-concept kitchens, allowing customers to witness the entire baking process, from dough preparation to the final touches.
Initial Investment
How much does it cost to start a Crumbl Cookies franchise? It costs on average between $849,000 - $1,473,000 to start a Crumbl Cookies franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Opening Tech Equipment Package | $12,000 to $15,000 |
| Opening Box and Ingredient Package | $11,000 to $16,000 |
| Initial Training Fees, and Travel, Lodging, Food, and Other Expenses While Training | $25,000 to $35,000 |
| Real Estate and Improvements | $350,000 to $700,000 |
| Rent – 3 Months | $16,666 to $83,333 |
| Professional Fees | $10,000 to $50,000 |
| Equipment, Furniture, Fixtures, Décor, and Supplies | $268,000 to $306,000 |
| POS System, Computer Hardware, and Software | $5,500 to $18,000 |
| Signs | $12,000 to $32,000 |
| Misc. Opening Costs | $15,000 to $45,000 |
| Opening Inventory | $12,000 to $22,000 |
| Additional Funds – 3 Months | $61,400 to $100,200 |
| Total Estimated Initial Investment | $848,566 to $1,472,533 |
Average Revenue (AUV)
How much revenue can you make with a Crumbl Cookies franchise? A Crumbl Cookies franchised restaurant makes on average $1,093,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Crumbl Cookies Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Crumbl Cookies franchise?
Most franchise buyers in Crumbl Cookies’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a Crumbl Cookies franchise investment?
Payback periods for franchises in Crumbl Cookies’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Crumbl Cookies?
Crumbl Cookies was co-founded by Jason McGowan and Sawyer Hemsley. As of the latest information, Jason McGowan serves as the CEO of Crumbl Cookies. The company is privately held, and while the founders retain significant ownership, the specific details about ownership percentages or other individual stakeholders are not publicly disclosed.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: June 2026
Disclaimer
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