Curves Franchise FDD, Profits & Costs (2025)
Curves is a trailblazing women’s fitness franchise that provides a welcoming and results-driven workout experience designed exclusively for women. Established in 1992 by Gary and Diane Heavin in Harlingen, Texas, the brand revolutionized the industry with its innovative 30-minute circuit training program.
This format blends strength training, cardiovascular exercise, and stretching into one efficient routine tailored to women’s needs. Just three years later, in 1995, Curves launched its franchise model, fueling rapid growth.
Currently based in Waco, Texas, Curves has evolved into a global brand, operating in the United States, Canada, Australia, New Zealand, and numerous other countries worldwide.
The Curves program emphasizes time efficiency and the importance of strength training, an area often overlooked in women’s fitness.
Each workout is guided by a certified Curves Coach, offering individualized support and motivation. Beyond exercise, the franchise also provides nutrition programs and wellness education, delivering a comprehensive approach to women’s health.
Initial Investment
How much does it cost to start a Curves franchise? It costs on average between $72,000 – $101,000 to start a Curves franchised studio.
This includes expenses for fitness equipment, facility setup, signage, and initial operating costs. The total investment can vary based on factors such as the size and layout of the fitness center, the specific market location, and whether the franchisee decides to lease or purchase the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Application Fee | $500 |
| Initial Training Registration Fee | $0 – $300 |
| Travel and Living Expenses While Training | $1,500 – $4,500 |
| Site Evaluation | $0 – $1,250 |
| Furniture | $1,500 – $3,000 |
| Technology Fee | $275 |
| 2 TV/Sound Bar System | $550 – $1,000 |
| Supplies | $500 – $1,000 |
| Computer | $500 – $1,000 |
| Signs | $1,000 – $3,000 |
| Advertising Grand Opening Advertising | $5,000 – $7,000 |
| Deposits | $2,000 – $6,000 |
| Insurance | $2,000 – $2,500 |
| Business Registration | $0 – $500 |
| Professional Fees | $1,000 – $3,000 |
| Curves Equipment Delivery Fee | $2,500 – $5,000 |
| The Evolt 360 Body Composition Scanner | $307.47 – $5,650 |
| Evolt License Fee | $150 |
| Evolt Training and Delivery Fee | $300 |
| MyZone Switch Heart Rate/Fitness Hardware | $499 – $600 |
| MyZone License Fee | $150 |
| MyZone Trackers | $70 per Tracker |
| Additional Funds – 3 Months | $1,500 – $4,500 |
| Total | $71,801.47 – $101,245 |
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Frequently Asked Questions
How many Curves locations are there?
As of the latest data, Curves operates 154 franchise locations in the United States and maintains a global network of over 7,300 centers worldwide, which includes both company-owned and franchise-owned locations.
What is the total investment required to open a Curves franchise?
The total investment required to open a Curves franchise ranges from $72,000 to $101,000.
What are the ongoing fees for a Curves franchise?
Curves franchisees pay a royalty fee of 7.5% of gross sales, with a minimum of $375 per month, which can increase to 10% if the agreement is not renewed. They also pay a marketing fee of 2% of gross sales, with a minimum of $175 per month.
What are the financial requirements to become a Curves franchisee?
Prospective Curves franchise owners must demonstrate sufficient financial stability, including a minimum net worth of $75,000 and at least $50,000 in liquid capital to qualify for the opportunity
Who owns Curves?
The Curves franchise is owned by North Castle Partners, a private equity firm that specializes in investments in the health, wellness, and fitness sectors.
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