D1 Training Franchise FDD, Profits & Costs (2025)
D1 Training is a fitness franchise founded in 2001 by former NFL player Will Bartholomew. Based in Nashville, Tennessee, it offers elite athletic training similar to Division 1 sports programs. In 2016, D1 Training began franchising, quickly expanding to over 100 locations across the U.S.
The franchise sets itself apart by focusing on small-group, athletic-based training.
Unlike traditional gyms that rely on large memberships, D1 Training emphasizes a community-driven environment with personalized coaching. Members, known as athletes, receive tailored fitness programs and support, resulting in high retention and strong revenues.
D1 Training offers a range of programs for all ages, including youth training, adult fitness, and specialized athletic coaching.
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Initial Investment
How much does it cost to start a D1 Training franchise? It costs on average between $127,000 – $635,000 to start a D1 Training franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type Of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $59,500 |
| Opening Support Fee | $29,500 |
| Initial Marketing Spend | $10,000 – $20,000 |
| Leasehold Improvements | $0 – $322,424 |
| Real Estate Services | $5,000 – $6,500 |
| Furniture and Fixtures | $7,500 – $15,000 |
| Equipment | $0 – $85,000 |
| Cardio Equipment | $0 – $17,391 |
| Opening Inventory and Supplies | $2,500 |
| Computer Equipment and Software | $5,000 – $6,000 |
| Training Expenses | $250 – $1,600 |
| Three Month’s Rent | $0 – $31,804 |
| Professional Fees, Permits and Licenses | $4,000 – $6,000 |
| Insurance Premium | $6,000 – $8,000 |
| Additional Funds (3 months) | $35,000 – $55,000 |
| Total Estimated Initial Investment | $164,250 – $666,219 |
Average Revenue (AUV)
How much revenue can you make with a D1 Training franchise? A D1 Training franchised studio makes on average $548,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $401,000 yearly revenue for similar fitness studio franchises. Below are 10 D1 Training competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
D1 Training Franchise Disclosure Document
Frequently Asked Questions
How many D1 Training locations are there?
As of the latest data, D1 Training operates 90 franchised locations across the United States, with no company-owned locations. Over the years, the company transitioned from owning corporate locations to focusing solely on franchising, making all locations franchise-owned.
This shift allowed for greater expansion, and D1 Training now operates in various states with franchisees managing the day-to-day operations of their facilities.
What is the total investment required to open a D1 Training franchise?
The total investment required to open a D1 Training franchise ranges from $127,000 to $635,000.
What are the ongoing fees for a D1 Training franchise?
For a D1 Training franchise, the ongoing fees include a royalty fee of 7% of gross revenues. This fee is paid by franchisees to the franchisor in exchange for the continued use of the D1 Training brand, support services, and access to operational systems.
Additionally, there is no separate marketing or advertising fee charged by D1 Training, making it a distinctive aspect of this franchise. Franchisees are responsible for managing their own marketing efforts locally.
What are the financial requirements to become a D1 Training franchisee?
To become a D1 Training franchisee, the financial requirements include a minimum net worth of $500,000 and liquid capital of at least $150,000. These financial benchmarks ensure that potential franchisees have the necessary resources to cover initial costs and maintain operations during the startup phase.
How much can a D1 Training franchise owner expect to earn?
The average gross sales for a D1 Training franchise are approximately $0.59 million per location. Assuming a 15% operating profit margin, $0.59 million yearly revenue can result in $82,200 EBITDA annually.
Who owns D1 Training?
D1 Training is still owned and led by its founder, Will Bartholomew. Since founding the company in 2001, Bartholomew has overseen its expansion into a successful franchising business, offering high-intensity athletic training to a wide range of clients.
While the company has grown through franchise ownership, Bartholomew remains at the helm, guiding its development and maintaining its core vision.
Disclaimer
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