Diesel Barbershop Franchise FDD, Profits & Costs (2025)
Diesel Barbershop is a modern men’s grooming franchise that offers a unique blend of traditional barbershop services within a contemporary, masculine environment. Founded in 2011 in San Antonio, Texas, the brand has expanded to over 32 locations across the United States, including states like Texas, Georgia, Nevada, and Pennsylvania.
The company’s headquarters are located in San Antonio, Texas. The franchise began offering franchise opportunities in 2017, aiming to provide a distinctive grooming experience that combines high-quality services with a relaxed, “man cave” atmosphere.
Services include haircuts, shaves, beard trims, coloring, shoulder massages, and more. Customers can enjoy these services while watching sports on TV, playing video games, or sipping on a local craft beer or soda.
Diesel Barbershop differentiates itself from traditional salons by creating a comfortable, masculine environment free from the typical salon atmosphere. This approach appeals to men seeking a relaxed setting to enjoy grooming services and socialize over shared interests like sports and pop culture.
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Initial Investment
How much does it cost to start a Diesel Barbershop franchise? It costs on average between $337,000 – $460,000 to start a Diesel Barbershop franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, the size of the barbershop, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Project Management Fee | $4,000 |
| Site Selection Fee | $3,000 – $6,000 |
| Technology Fees for the First 11 months from the Effective Date of the Franchise Agreement | $4,200 |
| Architectural Fees | $8,500 – $10,000 |
| Leasehold Improvements | $119,000 – $193,000 |
| Security, Utility Deposits, Insurance, First Month’s Rent | $8,000 – $10,000 |
| Equipment, FF&E and Signage | $74,000 – $93,000 |
| Computer System and AV Package | $28,000 – $35,000 |
| Initial Barber Supplies and Inventory | $18,000 – $23,000 |
| Initial Marketing Spend | $5,000 |
| Legal Fees | $3,000 |
| Training Expenses, Travel and Living to attend Initial Training Program | $2,000 – $4,000 |
| Additional Funds – Three Months | $25,000 |
| Total | $336,700 – $460,200 |
Average Revenue (AUV)
How much revenue can you make with a Diesel Barbershop franchise? A Diesel Barbershop franchised location makes on average $338,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $343,000 yearly revenue for similar hair salon franchises. Below are a few Diesel Barbershop competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Diesel Barbershop Franchise Disclosure Document
Frequently Asked Questions
How many Diesel Barbershop locations are there?
As of the latest data, Diesel Barbershop has a total of 32 locations, with all of them being franchise-owned.
What is the total investment required to open a Diesel Barbershop franchise?
The total investment required to open a Diesel Barbershop franchise ranges from $337,000 to $460,000.
What are the ongoing fees for a Diesel Barbershop franchise?
Diesel Barbershop franchisees are required to pay a royalty fee of 8% of gross sales. Additionally, franchisees are required to contribute to a marketing and advertising fee, which is typically set at 2% of gross sales. These fees help support the brand’s marketing efforts and contribute to its continued growth and visibility.
What are the financial requirements to become a Diesel Barbershop franchisee?
To become a Diesel Barbershop franchisee, the financial requirements include a minimum net worth of $500,000 and a minimum of $150,000 in liquid capital.
These financial thresholds ensure that potential franchisees have the necessary resources to support the initial investment and the ongoing operational costs of running a successful Diesel Barbershop location.
How much can a Diesel Barbershop franchise owner expect to earn?
The average gross sales for a Diesel Barbershop franchise are approximately $0.34 million per location. Assuming a 15% operating profit margin, $0.34 million yearly revenue can result in $51,000 EBITDA annually.
Who owns Diesel Barbershop?
Diesel Barbershop franchise is owned by Diesel Barbershop Franchising, LLC. The company operates as the franchisor and manages the expansion of the Diesel Barbershop brand through franchised locations across the United States.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
