Einstein Bros. Bagels Franchise FDD, Profits & Costs (2025)
Einstein Bros. Bagels was founded in 1995 and is based in Denver, Colorado. The brand is famous for its fresh bagels, breakfast sandwiches, and coffee. They began franchising soon after, allowing entrepreneurs to join the fast-casual dining market.
Einstein Bros. Bagels stands out with its focus on quality and innovation. They use high-quality ingredients and offer a diverse menu to cater to various tastes and dietary needs. New items, like the Maple French Toast Gourmet Bagel, keep their menu fresh and exciting.
The brand also emphasizes customer experience. Their stores offer a welcoming atmosphere, ideal for breakfast, casual lunches, and coffee breaks. This, combined with their wide menu, sets them apart in fast-casual dining.
Initial Investment
How much does it cost to start a Einstein Bros. Bagels franchise? It costs on average between $139,000 – $1,035,000 to start a Einstein Bros. Bagels franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property. Indeed, Einstein Bros. offers 2 types of franchises:
| Restaurant Type | Initial Investment Range |
|---|---|
| Traditional Einstein Bros. Bagels | $760,700 to $1,034,600 |
| Einstein Bros. Small Print Restaurant | $673,000 to $794,000 |
| Einstein Bros. Restaurant under Agreement | $138,550 to $620,250 |
We are summarizing below the main costs associated with opening a Einstein Bros. Bagels franchised traditional restaurant. For more information on costs required to start an Einstein Bros. Bagels franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Design Review Fee | $430 to $1,447 |
| Real Estate Fee | $25,000 to $50,000 |
| Opening Inventory, Smallwares and Supplies | $20,000 to $35,000 |
| Initial Marketing and Promotion | $10,000 to $10,000 |
| Insurance | $7,500 to $15,000 |
| Training Expenses | $1,000 to $14,000 |
| Leasehold Improvements | $5,000 to $50,000 |
| Miscellaneous Opening Costs | $1,200 to $3,600 |
| Business Licenses | $1,000 to $5,000 |
| Security Deposits | $3,000 to $16,000 |
| Additional Funds – 3 months | $20,000 to $50,000 |
| Sub-Total Pre-opening Costs for a Traditional Restaurant | $125,700 to 235,600 |
| Sub-TotalDevelopment Costs for a Traditional Restaurant (from Above) | $635,000 to $799,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT FOR A TRADITIONAL RESTAURANT | $760,700 to $1,034,600 |
Average Revenue (AUV)
How much revenue can you make with a Einstein Bros. Bagels franchise? A Einstein Bros. Bagels franchised restaurant makes on average $1,020,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $788,000 yearly revenue for similar baked goods franchises. Below are 10 Einstein Bros. Bagels competitors as a comparison:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Einstein Bros. Bagels locations are there?
As of the latest data, Einstein Bros. Bagels has approximately 800 locations in total. Out of these, about 500 are franchise-owned, while around 300 are company-owned.
What is the total investment required to open a Einstein Bros. Bagels franchise?
The total investment required to open a Einstein Bros. Bagels franchise ranges from $139,000 to $1,035,000.
What are the ongoing fees for a Einstein Bros. Bagels franchise?
Einstein Bros. Bagels franchisees are subject to ongoing fees that contribute to the operational and marketing efforts of the brand. The royalty fee is set at 5% of gross sales, which helps support the overall franchise system and its development.
Additionally, franchisees are required to contribute 4% of gross sales to a marketing fund, which is utilized for both national and local marketing initiatives. These fees are designed to enhance brand recognition and drive sales across the franchise network.
What are the financial requirements to become a Einstein Bros. Bagels franchisee?
To become an Einstein Bros. Bagels franchisee, you need a minimum net worth of $300,000 and at least $150,000 in liquid assets. These financial requirements ensure that franchisees have the resources necessary to operate their business successfully.
How much can a Einstein Bros. Bagels franchise owner expect to earn?
The average gross sales for a Einstein Bros. Bagels franchise are approximately $1.02 million per location. Assuming a 15% operating profit margin, $1.02 million yearly revenue can result in $153,000 EBITDA annually.
Who owns Einstein Bros. Bagels?
Einstein Bros. Bagels is owned by Bagels Brands, which is a subsidiary of Panera Brands, Inc. Panera Brands is a collective group that also includes Panera Bread and Caribou Coffee. Panera Brands itself is owned by JAB Holding Company, a European investment firm known for acquiring and managing a variety of consumer-focused brands, especially in the food and beverage industry.
Disclaimer
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