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The massage room of a Elements Massage franchise

Elements Massage Franchise Costs $471K – $694K (+ 2024 Profits)

Here’s what you need to know if you’re interested in opening a Elements Massage franchise.

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KEY FRANCHISEE INFORMATION

Here are the most important stats to know for franchisees.

NUMBER OF LOCATIONS

245

INITIAL INVESTMENT

$471,000 – $694,000 

ROYALTY FEE

6.00%
revenue

REVENUE PER YEAR

$832,000

Elements Massage, a renowned franchise in the therapeutic massage industry, was founded with a focus on enhancing people’s lives through the healing power of massage. Established in 2000 and franchising since 2006, Elements Massage has grown significantly across the United States. The franchise’s headquarters are located in Denver, Colorado.

Elements Massage is part of the WellBiz Brands portfolio, which highlights its strong backing and extensive support network within the wellness industry. Elements Massage differentiates itself by offering a variety of massage services tailored to meet individual needs, including deep tissue, Swedish, prenatal, and sports massages among others.

The brand’s commitment to high-quality and personalized massage services attracts both top-tier massage therapists and loyal clients. This focus ensures a consistent and professional experience for customers, encouraging them to incorporate regular massage therapy into their wellness routines.

Number of locations

TOTAL UNITS
245
FRANCHISED UNITS
244

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Elements Massage

Initial investment

Type of ExpenditureAmount
Initial Franchise Fee$40,000
Real Property, Utility, Security, and Other Deposits$3,900 – $9,400
Leasehold Improvements (net of landlord tenant allowances)$231,800 – $350,000
Cabinetry, Millwork, Furniture, and Décor$38,700 – $61,000
Initial Opening Package$18,000 – $24,000
Initial Software Set-Up and Technology Fees$1,974
Computer System & Other A/V Technology$26,000 – $31,000
Training Program and Other Training Expenses (plus travel, meal, lodging and other expenses)$2,850 – $4,250
Architect, Engineer, Drawings$12,000 – $15,000
Grand Opening Spend Requirement$20,000
Signage and Graphics$7,100 – $12,600
Office and Business Supplies$3,630 – $5,500
Business Licenses and Permits$1,100 – $12,570
Insurance (Initial 20% Payment)$2,100 – $2,300
Professional Fees$1,980 – $13,530
Additional Funds (Three Months)$59,550 – $91,150
Total Estimated Initial Investment$471,000 – $694,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

The initial franchise fee is $40,000, payable upon signing the franchise agreement.

Royalty Fee

The royalty fee is 6% of gross receipts, payable monthly.

Marketing/Advertising Fee

The brand marketing fund contribution is 2% of gross receipts, subject to the franchisor’s right to increase, payable monthly.

Lease or Rent Fee

Lease or rent fees for studio spaces range from $4,000 to $7,500 per month, including common area maintenance payments.

Transfer Fees

The transfer fee is 50% of the current initial franchise fee for new franchises or $2,500 for administrative costs if transferring less than a 10% ownership interest.

revenue

Revenue & Profits

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Elements Massage

Franchise pros and cons

The Pros:

  • Recurring revenue model: repeat clients and monthly membership fees attract recurring revenue.
  • Tech-resistant, simple and effective business model: the franchisor adopts a simple, effective, yet tech-resistant business model. No process of the massage therapy business can be automated, giving franchisees a viable and sustainable investment opportunity.
  • Third-party financing: the franchisor has relations with third-party funding sources to help franchises cover the startup costs, franchise fees, inventory, equipment and payroll.
  • Maximize volume: small footprints of 1300-2000 sq. feet of studio space reduce the overhead costs, the hiring demand and scheduling requirements, making it an affordable investment opportunity.
  • Exclusive territories available: franchisees are granted protected territories to start and operate their businesses without competition from other Elements Massage franchises.
  • Profitability: the ever-increasing demand for massage therapy makes the franchise a profitable venture.
  • Brand support: the franchisor supports and guides new brand owners throughout the entire process, from site selection to studio opening, training and business operations. The brand uses psychographic and demographic data to help franchisees choose the most suitable business locations. Every franchisee is assigned an experienced business development team to drive business growth in addition to helpful communication tools, including videos, newsletters and webinars.
  • Curated massage services: unlike other health and wellness brands, Elements Massage only specializes in quality massage therapy, curating their services according to the client’s needs.

The Cons:

  • No absentee ownership: Elements Massage franchisees must be involved in everyday operations.
  • Not a part-time investment: the business cannot be run part-time or as a side hustle and franchisees must stick to the franchisor’s operating hours.
  • Not a mobile unit or a home-based investment: Elements Massage does not provide a home-based investment opportunity. Franchisees must operate within a physical location such as a retail facility, office space, or warehouse. 
  • Competition: Massage Heights, Back & Bodyworks and Green Leaf Massage Therapy.

How to open a Elements Massage franchise

1: Conduct Initial Research

  • Understand the Brand: Learn about Elements Massage’s business model, company culture, and what makes it unique in the massage industry.
  • Initial Inquiry: Contact Elements Massage through their website to express interest and receive initial franchise information.

2: Review Franchise Disclosure Document (FDD)

  • Receive FDD: Obtain and carefully review the Franchise Disclosure Document to understand the legal and financial obligations involved in opening a franchise.
  • Consult Professionals: Consider consulting with a franchise attorney or a financial advisor to discuss the details of the FDD.

3: Secure Financing

  • Financial Requirements: Ensure you meet the financial requirements which typically include a minimum amount of liquid capital and net worth.
  • Financing Options: Explore financing options. Elements Massage provides assistance with financing, including help with loan processing through preferred financiers​​.

4: Site Selection and Lease Negotiation

  • Location Scouting: Work with Elements Massage’s real estate team to find a suitable location for your franchise based on market analysis and brand requirements.
  • Lease Negotiation: Negotiate the lease terms for the location with the assistance of Elements Massage’s dedicated support.​.

5: Training and Establishment

  • Comprehensive Training: Undergo comprehensive initial training which covers all operational aspects of running a massage studio, including business management, service standards, and customer interaction.
  • Studio Setup: Follow the guidelines provided by Elements Massage to set up your studio, including interior design, equipment purchase, and setup.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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