Fleet Feet Franchise FDD, Profits & Costs (2025)
Fleet Feet, a well-known franchise in the running retail industry, began its journey in 1976 when it opened its first store in Sacramento, California, founded by Sally Edwards and Elizabeth Jansen.
The brand quickly became a beacon for the running community, offering not just running gear but also fostering a culture of fitness and well-being.
Recognized for its specialty in fitting and its comprehensive approach to customer service, Fleet Feet introduced franchising in 1980, responding to the growing interest and expanding their footprint across the United States.
Headquartered in Carrboro, North Carolina, Fleet Feet distinguishes itself from competitors through a unique store experience focused on personalized service.
The franchise’s ‘Fitlosophy’ ensures customers receive tailored fitting sessions for footwear and apparel, aligning with their specific physical needs and lifestyle. This personalized approach is enhanced by advanced technologies like 3D foot scanning and dynamic pressure mapping.
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Initial Investment
How much does it cost to start a Fleet Feet franchise? It costs on average between $225,000 – $458,000 to start a Fleet Feet franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $19,000 – $38,000 |
| Inventory | $80,000 – $120,000 |
| Real Estate & Improvements | $50,000 – $120,000 |
| Furniture, Fixtures, and Equipment | $35,000 – $103,000 |
| Computer System Equipment | $3,800 – $11,700 |
| fit id® subscription | $1,200 |
| Travel and living expenses while training | $4,000 – $6,000 |
| E-Commerce Fee | $300 |
| Legal, Accounting, and License Fees | $3,000 – $10,000 |
| Additional Funds—3 Months | $28,700 – $47,800 |
| Total | $225,000 – $458,000 |
Average Revenue (AUV)
How much revenue can you make with a Fleet Feet franchise? A Fleet Feet franchised center makes on average $1,490,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $922,000 yearly revenue for similar sports franchises. Below are 10 Fleet Feet competitors as a comparison:
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We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Fleet Feet Franchise Disclosure Document
Frequently Asked Questions
How many Fleet Feet locations are there?
As of the latest available data, Fleet Feet operates over 275 locations across the United States. Of these, approximately 40% are company-owned, while 60% are franchise-owned. This means there are roughly 165 franchise-owned stores and 110 company-owned stores.
The company continues to expand, with plans to increase the total number of stores to 400 in the near future, focusing primarily on opening new franchise locations.
What is the total investment required to open a Fleet Feet franchise?
The total investment required to open a Fleet Feet franchise ranges from $225,000 to $458,000.
What are the ongoing fees for a Fleet Feet franchise?
Fleet Feet franchisees pay a 4% royalty fee on gross sales, supporting brand operations and development. Additionally, they contribute 2% of gross sales towards national marketing efforts, helping drive brand awareness and store traffic. These fees ensure consistent brand management and marketing support across the franchise network.
What are the financial requirements to become a Fleet Feet franchisee?
To become a Fleet Feet franchisee, you need a minimum net worth of $300,000 and at least $100,000 in liquid capital. These financial requirements ensure you can support the initial investment and ongoing operations of the franchise.
How much can a Fleet Feet franchise owner expect to earn?
The average gross sales for a Fleet Feet franchise are approximately $1.5 million per location. Assuming a 15% operating profit margin, $1.5 million yearly revenue can result in $225,000 EBITDA annually.
Who owns Fleet Feet?
Fleet Feet is owned by Investors Management Corporation (IMC), a company founded by James Maynard. IMC acquired Fleet Feet in 2012, and since then, it has operated under IMC’s leadership. The acquisition allowed Fleet Feet to continue expanding while maintaining its focus on locally-owned franchises.
Disclaimer
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