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Fuzzy’s Taco Shop Franchises: $1.7M Turnover and 21% Profits

Despite being in a very competitive environment with various big players in the Mexican food restaurant industry, you should seriously consider Fuzzy’s Taco Shop as an option.

Indeed, we found that Fuzzy’s Taco Shop is one of the most profitable Mexican-style restaurant franchise. In addition to a 1.8x sales-to-investment ratio, Fuzzy’s also have a very good payback period.

Do you want to know how much profits you can make with this business? How much does it really costs? Let’s dive in!

Fuzzy’s Taco Shop franchises key figures

Franchise fee$40,000
Royalty fee5.0%
Marketing fee2.0%
Investment (mid-point)$902,000
Average sales$1,645,000
Sales to investment ratio1.8x
Payback period*4 years
Minimum net worth$500,000
Minimum liquid capital$150,000
* using 15% net profit margin
Fuzzy's Taco Shop franchise business plan

Download the Fuzzy’s Taco Shop franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

What is Fuzzy’s Taco Shop?

Fuzzy’s Taco Shop is an American fast casual restaurant chain offering Baja-style Mexican cuisine. 

Founded in 2001 by Paul Willis, this brand offers delicious Mexican dishes, including nachos, tacos, quesadillas, salads, grilled sandwiches, breakfast dishes, and burritos. 

It is headquartered in Fort Worth, Texas, USA, where it rose from its humble beginnings on West Berry Street to become a highly rated fast-casual restaurant. 

Chuck and Alan Bush purchased the company in 2003 and began franchising in 2007. Today, the fast-casual restaurant chain is a subsidiary of Dine Brands Global and serves more than 150 locations in 17 US states.

Fuzzy’s Taco Shop franchises pros and cons


  • Small-space franchising format: the franchise can thrive in tight spaces. The reduced menu and customizable seating arrangement make owning a Fuzzy’s Taco Shop franchise accessible and affordable. 
  • Hands-on training: the franchisor is committed to helping restaurant owners operate successful franchises. It offers 297 hours of extensive, on-the-job training and 30 hours of classroom training to streamline business operations. Additional training takes place at company-owned stores to ensure franchisees have everything they need to run a successful business. 
  • Customization options: the franchisor allows franchisees to customize their restaurants to suit the target market. The much-needed flexibility helps restaurant owners stand out from the competition by delivering unique services and products.  
  • Exclusive territory rights: Fuzzy’s Taco Shop offers its franchisees exclusive territories. Franchisees are protected from other competitive brands operating in the same region. 
  • Marketing assistance: the franchisor has effective marketing strategies to help franchisees reach the target market. It offers a range of promotional tools such as ad templates, regional advertising, SEO, email marketing, and social media to help restaurant owners build a solid customer base. 
  • Financial assistance: Fuzzy’s Taco Shop offers financing via third-party sources to cover the franchise fee, equipment, startup costs, accounts receivable, inventory, and payroll. 


  • Minimum employee requirement: at least 25 employees to start and operate a successful franchise. 
  • No absentee ownership: Fuzzy’s Taco Shop isn’t a passive investment. Franchisees must participate in everyday operations from the physical stores. 
  • No part-time ownership: the franchise isn’t a part-time investment. Franchisees can’t combine the franchise with other business interests, and they must treat the new investment as a full-time, long-term commitment. 
  • Competition from other Mexican fast-casual restaurant chains such as QDOBA, Chili’s, Del Taco or even Taco John’s

How much does a Fuzzy’s Taco Shop franchise cost?

You would have to invest, on average, $902,300 to open a new Fuzzy’s Taco Shop franchise restaurant.

Note that this is the investment required to open a “traditional restaurant.” Indeed, the vast majority of restaurants are traditional (121 out of the total of 134 franchised restaurants).

To clarify, there are 2 main kinds of formats of restaurants you can choose: the Traditional restaurant, and Taqueria restaurant.

Here’s the full breakdown of costs per restaurant format:

Investment – Traditional restaurant

Initial franchise fee$40,000
Leasehold improvements$252,000 – $530,000
Furniture, fixtures and signage$44,000 – $95,000
Equipment$112,500 – $267,000
Additional Funds 3 Months$20,000 – $70,000
Other$111,500 – $222,600
Total$580,000 – $1,224,600
Source: 2022 Franchise Disclosure Document

Investment – Taqueria restaurant

Initial franchise fee$30,000
Leasehold improvements$150,000-$300,000
Furniture, fixtures and signage$8,000-$40,000
Additional Funds 3 Months$20,000-$60,000
Source: 2022 Franchise Disclosure Document
Fuzzy's Taco Shop franchise business plan

Download the Fuzzy’s Taco Shop franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

What is the annual turnover of a Fuzzy’s Taco Shop restaurant?

On average, a Fuzzy’s Taco Shop franchise makes $1,645,425 in sales per year.

This is the average sales per traditional restaurant for the 118 of the 134 franchised restaurants that were open for all of 2021.

How profitable is a Fuzzy’s Taco Shop restaurant?

On average, a Fuzzy’s Taco Shop franchise makes $338,958 profits per year. This corresponds to a 21% adjusted EBITDA margin. 

Fuzzy’s Taco Shop is a profitable franchise. We calculated this number using the information available in the Franchise Disclosure Document 2022. Fortunately, Fuzzy’s Taco Shop provides detailed information on the cost structure of its franchised-owned stores. 

Profit and lossAmount% sales
Royalty + marketing fees($115,180)7.0%
Adjusted EBITDA$338,95821.0%
Source: Franchise Disclosure Document (2022)

Is a Fuzzy’s Taco Shop franchise a good investment?

So should you buy and open a new Fuzzy’s restaurant? We’ve done the math and it looks like Fuzzy’s is a very profitable investment.

Indeed, the sales to investment ratio (as in the annual turnover divided by the initial investment required to pay for startup costs) is 1.8x which is a very good number.

This, in addition to a 21% profit margin (15% net profit margin deducting other expenses like corporate taxes, debt interest, etc.), we found that the payback period for a Fuzzy’s Taco Shop is 3.7 years on average. This means that you would need to wait only 4 years for your restaurant profits to pay for the initial investment, that’s excellent.

If you’re considering opening a new Fuzzy’s Taco Shop franchised restaurant, make sure to prepare a rock-solid financial plan with your pro forma financial statements. Download our template, save yourself hours of work, and get funded.

Fuzzy's Taco Shop franchise business plan

Download the Fuzzy’s Taco Shop franchise business plan

📗 Updated with Franchise Disclosure Document

📊 5-year pro forma financial model

📞 Free support

How does it compare vs. other restaurant franchises?

FranchiseInvestment ($)Sales ($)Payback (years)Min. net worth ($)Min. liquid capital ($)
Dunkin' Donuts,0001,056,5211.44.9500,000250,000
Krispy Kreme,0003,400,0004.11.62,000,000300,000
Little Caesars,022,850798,1130.88.5350,000150,000
Steak 'n Shake, Milshakes815,6261,346,3321.74.01,500,000500,000
Crumbl Cookies,2241,582,0903.12.1300,000150,000
Taco Bell,4131,650,0003.61.91,500,000750,000
Smoothie King,108573,2690.88.0300,000100,000
Jersey Mike's,3231,220,5862.14.7300,000100,000
Nothing Bundt Cakes,6501,307,2802.42.7600,000150,000
Jimmy John's,650874,8451.73.9300,00080,000
Texas Roadhouse,209,5002,955,5340.79.5n.a.200,000
Kung Fu Tea tea250,125353,2371.44.7n.a.25,000
Burger King,242,9501,215,9701.06.81,500,000500,000
Sonic Drive-In,467,0831,617,0001.16.01,000,000500,000
Panera Bread,290,5002,599,4321.15.97,500,0003,000,000
Pizza Hut,575906,9111.06.9700,000350,000
Dairy Queen Cream1,404,2201,143,1800.88.2750,000400,000
Jack in the Box,195,8001,755,5030.812.51,000,000250,000
Papa John’s,6951,101,1273.12.1750,000250,000
Five Guys,2251,203,3662.42.8500,000250,000
Carl’s Jr.,860,3351,419,5160.88.71,000,000500,000
Baskin-Robbins Cream465,100316,8150.79.8250,000125,000
Applebee’s American5,137,9662,356,9650.514.51,000,000500,000
Denny's American3,785,4591,639,5490.415.41,000,000500,000
Papa Murphy's,174580,4411.35.0275,000125,000
Auntie Anne's,692343,1351.55.6300,000100,000
Firehouse Subs,186888,3561.44.6350,000100,000
Tropical Smoothie Cafe,500961,9692.23.0350,000125,000
Marco’s Pizza,625895,5232.03.3400,000100,000
Cold Stone Creamery Cream310,956417,5881.35.0250,000100,000
Church’s Chicken,195,1471,395,0881.25.71,000,000300,000
Moe’s Southwest Grill,3701,013,3611.35.21,000,000100,000
Tim Hortons,242,7501,188,2401.07.0500,000100,000
Checkers & Rally's,8471,039,7731.25.4750,000250,000
Charleys Philly Steaks,806786,2331.54.3500,000100,000
Buffalo Wild Wings,546,9002,534,1480.79.31,500,000750,000
Rita's Ice Cream215,839248,3401.25.8300,000100,000
A&W Restaurants,750851,2121.16.2350,000150,000
Hungry Howie’s Pizza,682806,8991.93.5750,000200,000
McAlister’s Deli,424,9631,865,8611.35.11,000,000500,000
Round Table Pizza,2501,037,8161.35.0500,000200,000
Qdoba Mexican Eats,250972,9621.54.5
Taco John’s,119,0001,124,9801.06.61,000,000400,000
Scooter’s Coffee,143,250797,1010.79.6500,000200,000
Einstein Bros. Bagels,075885,0111.25.71,000,000536,500
Great American Cookies,275452,7711.25.7250,000100,000
Wienerschnitzel dogs873,300880,9801.06.6600,000250,000
Blaze Pizza,4501,096,4321.37.9500,000300,000
Wetzel's Pretzels,571748,8572.03.4300,00050,000
Pizza Ranch,268,3001,174,0880.418.61,000,000297,000
Del Taco,406,8501,345,3411.07.02,000,000500,000
Schlotzsky’s, Salads1,102,9331,053,3330.322.21,000,000300,000
Captain D’s,7781,067,8160.419.01,000,000350,000
Biggby Coffee,575648,3520.320.0300,000100,000
Which Wich,375281,8860.322.2500,000150,000
Marble Slab Creamery Cream407,360251,0520.416.7250,000100,000
Mountain Mike's Pizza,900865,7130.320.0300,000100,000
Huddle House,743712,4280.513.3600,000300,000
L&L Hawaiian Barbecue,350612,9210.333.3500,000150,000
Chicken Salad Chick, Salads651,0001,202,0200.320.0750,000250,000
Golden Chick,975917,6092.52.62,000,000425,000
Waba Grill,000466,5361.06.51,000,000250,000
Bruster’s Ice Cream Cream663,925466,6960.79.5375,000150,000