GameTruck Franchise FDD, Profits & Costs (2025)
GameTruck pioneered the concept of mobile video game theaters and has been a leader in the industry since its founding in 2006 by Scott Novis in Tempe, Arizona. The company, based at 315 W. Elliot Rd., Tempe, AZ 85284, started offering franchise opportunities in 2008.
Today, the brand has grown into a national presence with more than 50 franchise units and a fleet of over 100 gaming trailers serving communities in more than 30 states.
GameTruck specializes in delivering unique on-the-go entertainment experiences for occasions such as birthday celebrations, corporate gatherings, school events, and summer programs.
Each trailer is outfitted with large flat-screen televisions, the latest gaming consoles, and optional add-ons like laser tag, ZTAG, and GelTag. Trained GameCoaches guide every event to make sure the experience is both exciting and seamless.
By blending classic arcade energy with state-of-the-art mobile gaming, GameTruck has carved out a distinct position in the world of interactive entertainment.
Initial Investment
How much does it cost to start a GameTruck franchise? It costs on average between $164,000 – $312,000 to start a GameTruck franchised facility.
This includes expenses for purchasing and outfitting the mobile gaming trailer, acquiring gaming equipment and accessories, initial inventory, and covering early operational costs.
The total investment can vary based on factors such as the territory selected, the size and type of trailer, and whether the franchisee decides to buy new equipment or use pre-owned options.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Tow Vehicle | $20,000 – $55,000 |
| Vehicle Wrap and Install | $5,200 – $6,500 |
| GameTruck Trailer | $45,000 – $99,199 |
| ZTAG Equipment | $8,500 |
| Supplemental Gaming Equipment | $0 – $35,000 |
| Trailer Delivery Fee | $0 – $5,000 |
| Storage Lease, Utility & Deposits | $0 – $7,500 |
| Equipment, Office Supplies & Computers | $0 – $2,000 |
| Professional Fees | $1,500 – $5,500 |
| Business License & Permits | $250 – $1,500 |
| Insurance | $7,500 – $10,000 |
| Grand Opening | $7,000 |
| Additional Funds (6 months) | $20,000 |
| Total | $164,450 – $312,199 |
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Frequently Asked Questions
How many GameTruck locations are there?
As of the latest available data, GameTruck operates 50 franchised locations across more than 30 U.S. states.
What is the total investment required to open a GameTruck franchise?
The total investment required to open a GameTruck franchise ranges from $164,000 to $312,000.
What are the ongoing fees for a GameTruck franchise?
GameTruck franchisees pay a 7% royalty fee, a 2% national advertising fee, and must spend at least 3% of gross sales on local marketing.
What are the financial requirements to become a GameTruck franchisee?
To qualify as a GameTruck franchisee, candidates are generally required to have a minimum net worth of $300,000 and at least $100,000 in liquid capital. These financial requirements ensure that franchisees have the resources to cover the initial investment and sustain operations during the early stages of the business.
Who owns GameTruck?
The GameTruck franchise is owned by GameTruck Licensing, LLC, a company based in Tempe, Arizona, which oversees the brand’s franchising operations and support for its network of mobile gaming entertainment units.
Disclaimer
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