Genghis Grill Franchise FDD, Profits & Costs (2025)
Genghis Grill is a fast-casual dining chain specializing in Mongolian-inspired stir-fry. The concept was introduced in 1998 in Dallas, Texas, by entrepreneur Jeff Sinelli, and today the company is based in Irving, Texas, under the ownership and leadership of Craveworthy Brands.
From its beginnings, the brand has expanded steadily and now operates more than 50 restaurants across the United States, welcoming around 3.2 million guests every year. In 2001, the company launched its franchise program, creating growth opportunities for entrepreneurs nationwide.
The restaurant is best known for its signature “build-your-own bowl” format. Guests select from over 80 fresh items—proteins, vegetables, spices, and sauces—which are then cooked by a Grill Master on a large circular grill. In addition to custom creations, the menu features chef-designed bowls, sides, desserts, beverages, and catering options.
What makes Genghis Grill stand out is its interactive dining style combined with a focus on health-minded and customizable meals. The brand leverages its “Go Bowl(d)” identity, digital conveniences such as mobile ordering and loyalty rewards, and layouts optimized for takeout and delivery to connect with today’s consumers.
Initial Investment
How much does it cost to start a Genghis Grill franchise? It costs on average between $400,000 – $1,181,000 to start a Genghis Grill franchised restaurant.
This covers costs related to construction, equipment, inventory, and opening expenses. The total amount can vary based on several factors, such as the size and format of the restaurant, the market location, and whether the franchisee opts to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Architect/Engineering Fees | $10,000 – $20,000 |
| Business Licenses & Permits | $1,000 – $10,000 |
| Liquor License | $0 – $50,000 |
| Rent – First 3 Months | $12,000 – $60,000 |
| Leasehold Improvements | $150,000 – $400,000 |
| Furniture, Fixtures & Décor | $20,000 – $50,000 |
| Equipment | $80,000 – $250,000 |
| Smallwares | $14,000 – $25,000 |
| Insurance | $3,000 – $12,500 |
| Miscellaneous Opening Costs | $5,000 – $20,000 |
| Training Costs: Travel and Living Expenses While Training | $10,000 – $30,000 |
| Opening Inventory | $15,000 |
| Signage | $5,000 – $50,000 |
| Professional Fees | $3,000 – $15,000 |
| Uniforms | $2,000 – $8,000 |
| Computer, POS System, Annual Maintenance, and Office Equipment | $15,000 – $30,000 |
| Grand Opening Advertising | $10,000 – $15,000 |
| Additional Funds – First 3 Months | $15,000 – $90,000 |
| TOTAL (Excluding Real Estate Cost) | $400,000 – $1,180,500 |
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Frequently Asked Questions
How many Genghis Grill locations are there?
As of the latest data, Genghis Grill has 50 locations in the United States.
What is the total investment required to open a Genghis Grill franchise?
The total investment required to open a Genghis Grill franchise ranges from $400,000 to $1,181,000.
What are the ongoing fees for a Genghis Grill franchise?
A Genghis Grill franchisee is required to pay an ongoing royalty fee of 6% of gross sales. In addition, franchisees contribute a total of 4% of gross sales toward marketing and advertising efforts, with 2.5% allocated to the national advertising fund and 1.5% directed toward local store marketing.
What are the financial requirements to become a Genghis Grill franchisee?
To qualify as a Genghis Grill franchisee, you must have at least $250,000 in liquid capital (i.e. readily available cash or assets) and a net worth of $750,000 or more.
Who owns Genghis Grill?
The Genghis Grill franchise is owned by Craveworthy Brands, a restaurant platform company that manages and develops a portfolio of emerging and established dining concepts.
Disclaimer
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