GoDog Franchise FDD, Profits & Costs (2025)
GoDog is a leading pet hospitality franchise that was launched in 2018 by founders Jess and Ben Eberdt.
Based in Nashville, Tennessee, the brand provides a wide range of services for dogs, including daycare, overnight boarding, grooming, training, and its signature concept—GoDog: SOCIAL, a membership-driven dog park and bar.
The franchise began its expansion journey in May 2023 and is quickly growing its presence nationwide.
GoDog distinguishes itself through a focus on upscale care and state-of-the-art facilities. Each center is thoughtfully designed with premium amenities like saltwater swimming pools, slip-resistant flooring, soundproof boarding suites, and advanced climate control systems.
Initial Investment
How much does it cost to start a GoDog franchise? It costs on average between $1,987,000 – $3,696,000 to start a GoDog franchised facility.
This includes costs for construction, specialized equipment, facility setup, and initial operating expenses. The total investment can vary based on several factors, such as the size of the pet care facility, the local market, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $80,000 |
| Development Oversight Fee | $25,000 |
| Rent | $35,000 – $105,000 |
| Security Deposit | $0 – $5,000 |
| Professional Fees | $10,000 – $25,000 |
| Insurance (3 Months) | $5,250 – $6,125 |
| Market Introduction Program | $25,000 – $60,000 |
| Training Expenses | $15,000 – $27,000 |
| Additional Funds – 3 Months | $20,000 – $40,000 |
| Initial Labor Costs | $0 – $104,000 |
| Site Survey | $3,000 – $9,000 |
| Architect & Engineering Fee | $65,000 – $110,000 |
| Utility Deposits | $0 – $5,000 |
| Business Licenses & Permits | $20,000 – $50,000 |
| Construction Management Services | $35,000 – $75,000 |
| Leasehold Improvements | $1,200,000 – $2,400,000 |
| Exterior and Interior Signage and Graphics | $25,000 – $50,000 |
| Direct Purchases | $360,000 – $420,000 |
| Furniture, Fixtures and Equipment (FFE) | $64,000 – $100,000 |
| Total | $1,987,250 – $3,696,125 |
Average Revenue (AUV)
How much revenue can you make with a GoDog franchise? A GoDog franchised center makes on average $2,102,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many GoDog locations are there?
As of the latest data, GoDog operates two company-owned locations and has no franchise-owned units.
What is the total investment required to open a GoDog franchise?
The total investment required to open a GoDog franchise ranges from $1,987,000 to $3,696,000.
What are the ongoing fees for a GoDog franchise?
GoDog franchisees are required to pay a royalty fee of 7% of gross sales, along with a marketing or brand advertising fee of 2%. These ongoing fees are collected for the duration of the franchise agreement.
What are the financial requirements to become a GoDog franchisee?
To qualify as a GoDog franchisee, candidates must have a minimum net worth of $3 million and at least $800,000 in liquid capital. These financial requirements ensure that franchisees have the resources necessary to support the substantial investment involved in developing and operating a GoDog location.
How much can a GoDog franchise owner expect to earn?
The average gross sales for a GoDog franchise are approximately $2.1 million per location. Assuming a 15% operating profit margin, $2.1 million yearly revenue can result in $315,000 EBITDA annually.
Who owns GoDog?
GoDog franchise is owned by founders Jess and Ben Eberdt, who established the brand in 2018.
Disclaimer
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