Grasons Franchise FDD, Profits & Costs (2025)
Grasons Estate Sale Services & Business Liquidations is a leading franchise specializing in estate sales, business liquidations, downsizing, and relocation services. Founded in 2014 in Huntington Beach, CA, the company began franchising that same year and has since expanded its presence nationwide.
Headquartered in Huntington Beach, CA, Grasons operates a growing network of franchise locations across the United States. The company provides a comprehensive, hands-on approach to estate sales, handling everything from initial consultations and pricing to advertising, conducting sales, and delivering detailed transaction reports.
What sets Grasons apart from competitors is its full-service model, which simplifies the liquidation process for individuals and businesses. The company is known for its transparent, stress-free approach, offering tailored solutions to meet each client’s specific needs.
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Initial Investment
How much does it cost to start a Grasons franchise? It costs on average between $66,000 – $108,000 to start a Grasons franchised facility.
This includes costs for marketing, operational equipment, staffing, and initial business expenses. The exact amount depends on various factors, including the size of the territory, the location, and whether the franchisee chooses to lease or purchase office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,900 |
| Digital Marketing Fee | $5,500 |
| Initial Training Expenses | $2,000 to $3,000 |
| Technology Systems | $450 to $5,900 |
| Vehicle (lease or finance payments) | $0 to $3,000 |
| Office Expense & Supplies | $950 to $1,250 |
| Dues & Subscriptions | $1,000 to $3,000 |
| Business Licenses & Permits | $500 to $1,500 |
| Surety Bond | $500 to $750 |
| Preopening Advertising | $750 to $1,500 |
| Professional Fees | $0 to $7,500 |
| Insurance | $500 to $3,000 |
| Additional Funds (3 months) | $4,000 to $22,000 |
| Total Estimated Initial Investment | $66,050 to $107,800 |
Average Revenue (AUV)
How much revenue can you make with a Grasons franchise? A Grasons franchised location makes on average $263,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $322,000 yearly revenue for similar broker/realtor franchises. Below are a few Grasons competitors as a comparison:
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Grasons Franchise Disclosure Document
Frequently Asked Questions
How many Grasons locations are there?
As of the latest data, Grasons operates a total of 46 locations, all of which are franchised units, with 0 company-owned locations.
What is the total investment required to open a Grasons franchise?
The total investment required to open a Grasons franchise ranges from $66,000 to $108,000.
What are the ongoing fees for a Grasons franchise?
Grasons Estate Sales & Business Liquidations requires franchisees to pay a royalty fee set at 6.5% of gross sales. Additionally, franchisees contribute 1% of their gross sales to the brand fund for marketing purposes. These fees are designed to maintain consistent service quality and promote brand recognition across all locations.
What are the financial requirements to become a Grasons franchisee?
To qualify as a Grasons franchisee, candidates are typically required to have a minimum net worth of $100,000 and at least $30,000 in liquid capital. These financial prerequisites ensure that franchisees possess the necessary resources to establish and operate their estate sale and business liquidation franchise effectively
How much can a Grasons franchise owner expect to earn?
The average gross sales for a Grasons franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,000 EBITDA annually.
Who owns Grasons?
Grasons franchise is owned by Evive Brands, a company that specializes in service-based franchise concepts. As part of Evive Brands, Grasons benefits from a strong support system and strategic growth initiatives, helping expand its presence in the estate sale and business liquidation industry.
Disclaimer
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