Hallmark Homecare Franchise FDD, Profits, Costs & Fees (2025)
Hallmark Homecare LLC is a franchise dedicated to senior care services, functioning as a direct referral agency. Established in 1999, the company is based in Incline Village, Nevada.
The franchise’s unique model connects clients directly with caregivers, eliminating the need for traditional home care agency intermediaries.
This streamlined approach not only reduces costs for clients but also enables caregivers to earn significantly higher wages—often around 30% more than they would through conventional agencies.
In recent years, Hallmark Homecare has expanded its offerings to include franchise opportunities, inviting individuals to enter the senior care industry with a home-based, low-overhead business model.
Hallmark Homecare Financial Plan
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Initial Investment
How much does it cost to start a Hallmark Homecare franchise? It costs on average between $150,000 – $280,000 to start a Hallmark Homecare franchised center.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee – One Protected Territory | $59,500 – $59,500 |
| Franchise Fee – Two to Five Protected Territories | $99,500 – $204,500 |
| Equipment and Supplies | $1,500 – $4,000 |
| Initial Marketing | $2,500 – $6,000 |
| Travel and Living Expenses During Training | $1,500 – $2,000 |
| Miscellaneous Opening Costs | $1,000 – $2,000 |
| Professional Fees | $500 – $2,500 |
| Insurance | $3,000 – $3,500 |
| Additional Funds – 3 Months | $40,000 – $55,000 |
| Total Estimated Investment (One Protected Territory) | $109,500 – $134,500 |
| Total Estimated Investment (Two to Five Protected Territories) | $149,500 – $279,500 |
This includes expenses for caregiver recruitment, training, administrative tools, and initial operational costs. The exact amount varies depending on factors such as the type of services offered, the location, and whether the franchisee operates from a home office or a leased space.
Average Revenue (AUV)
How much revenue can you make with a Hallmark Homecare franchise? A Hallmark Homecare franchised facility makes on average $2,456,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $754,000 yearly revenue for similar in-home care franchises.
Below are a few competitors in comparison:
Hallmark Homecare Financial Plan
Get a professional business plan and get funding for your franchise.
Hallmark Homecare Franchise Disclosure Document
Frequently Asked Questions
How many Hallmark Homecare locations are there?
As of the latest data, Hallmark Homecare operates 25 franchise-owned locations across the United States. The company does not have any company-owned locations. Their franchise network includes offices in states such as Florida, Texas, Georgia, and North Carolina.
What is the total investment required to open a Hallmark Homecare franchise?
The total investment required to open a Hallmark Homecare franchise ranges from $150,000 to $280,000.
What are the ongoing fees for a Hallmark Homecare franchise?
Hallmark Homecare franchisees pay a royalty fee of 6% of gross sales or a minimum of $500 per territory, capped at $1,500. They also contribute a marketing fee of 1% of gross sales or a minimum of $150 per territory. These fees support franchise operations and marketing initiatives.
What are the financial requirements to become a Hallmark Homecare franchisee?
To become a Hallmark Homecare franchisee, you need a minimum net worth of $200,000 and at least $70,000 in liquid capital. These financial requirements ensure that franchisees have the necessary resources to establish and operate their business effectively.
How much can a Hallmark Homecare franchise owner expect to earn?
The average gross sales for a Hallmark Homecare franchise are approximately $2.46 million per location. Assuming a 15% operating profit margin, $2.46 million yearly revenue can result in 3696,000 EBITDA annually.
Who owns Hallmark Homecare?
Hallmark Homecare is owned by Steve Everhart, who also serves as the company’s President. The franchise benefits from his extensive experience in senior care and recruitment, supported by a leadership team that drives its strategic direction and growth.
Disclaimer
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