Hammer & Nails Franchise FDD, Profits & Costs (2025)

Hammer & Nails stands out in the grooming industry by providing a unique twist on the conventional barbershop experience, catering exclusively to men’s grooming needs.

This innovative franchise was brought to life by Michael Elliot in Los Angeles, California, back in 2013, and has since carved out a niche for itself in the grooming and self-care sectors.

Expanding through franchising, Hammer & Nails offers entrepreneurs the chance to be part of a renowned brand that prides itself on delivering superior grooming services designed with men in mind.

At Hammer & Nails, patrons are treated to a diverse array of services that include not only traditional offerings like haircuts and shaves but also manicures, pedicures, and facial treatments, specifically tailored for men.

Initial Investment

How much does it cost to start a Hammer & Nails franchise? It costs on average between $650,000 – $919,000 to start a Hammer & Nails franchised center.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.

Type of ExpenditureAmount
Initial Franchise Fee$44,550 – $49,950
Lease Expenses (3 months)$24,000 – $36,000
Leasehold Improvements$253,000 – $338,000
Furniture, Fixtures, and Equipment$178,000 – $196,000
Computer Hardware and Software$3,000 – $5,000
Technology Fee$2,250
Initial Training Costs$3,000 – $10,000
Security Deposits$7,000 – $14,000
Architect, Plans and Designs$10,000 – $22,000
Signage$9,500 – $13,000
Initial Inventory/Supplies$35,000 – $45,000
Grand Opening Marketing$23,000 – $30,000
Business Permits/Licenses (1st year)$1,500 – $9,000
Insurance Deposits and Premiums (1st year)$5,000 – $7,500
Professional Fees (first three months)$1,500 – $6,000
Owner/Manager Salary$0 – $60,000
Additional Funds (3 months)$50,000 – $75,000
TOTAL$650,300 – $918,700

Average Revenue (AUV)

How much revenue can you make with a Hammer & Nails franchise? A Hammer & Nails franchised studio makes on average $808,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

Hammer & Nails fdd item 19 extract

This compares to $571,000 yearly revenue for similar nail, skin, and eyelash franchises. Below are 10 Hammer & Nails competitors as a comparison:

Hammer & Nails competitors

Hammer & Nails Franchise Disclosure Document

Frequently Asked Questions

How many Hammer & Nails locations are there?

As of the latest data, Hammer & Nails operates 30 grooming lounges across the United States. The majority of these locations are franchise-owned, reflecting the company’s strategic focus on expanding through franchising.

What is the total investment required to open a Hammer & Nails franchise?

The total investment required to open a Hammer & Nails franchise ranges from $650,000 to $919,000.

What are the ongoing fees for a Hammer & Nails franchise?

Hammer & Nails franchisees pay a 6% royalty fee on gross sales and a 2% marketing fee. These fees support brand development, advertising, and operational consistency across all locations.

What are the financial requirements to become a Hammer & Nails franchisee?

To become a Hammer & Nails franchisee, you need a minimum net worth of $750,000 and at least $250,000 in liquid capital.

How much can a Hammer & Nails franchise owner expect to earn?

The average gross sales for a Hammer & Nails franchise are approximately $0.81 million per location. Assuming a 15% operating profit margin, $0.81 million yearly revenue can result in $122,000 EBITDA annually.

Who owns Hammer & Nails?

Hammer & Nails is currently privately held, with John Choi serving as Chairman of the Board and Aaron Meyers as CEO. Ownership includes both central leadership and individual franchisees who operate locations under the brand’s franchise model, supporting growth and consistency across markets.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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