Pure Sweat Sauna Studio Franchise FDD, Profits & Costs (2025)

Established by Candice Bruder in Nashville, Tennessee, in 2017, Pure Sweat Sauna Studio is a flourishing health and wellness chain. It started offering franchise opportunities in 2018 and has since seen significant growth, boasting a mix of corporate and franchised outlets nationwide. 

The studio is renowned for its comprehensive infrared sauna services, along with innovative offerings like cold plunges and float therapy.

These treatments are designed to meet the increasing consumer interest in wellness and recuperation, emphasizing immune enhancement, relaxation, recuperation, and the building of partnerships with reputable brands.

Initial Investment

How much does it cost to start a Pure Sweat Sauna Studio franchise? It costs on average between $557,000 – $891,000 to start a Pure Sweat Sauna Studio franchised center.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of sauna studio you choose, the location, and whether the franchisee opts to lease or purchase the property.

Type of ExpenditureAmount
Initial Franchise Fee$45,000
Initial Training Fee$7,500
Travel Expenses to Corporate Training$1,200 – $3,500
Rent and Utilities – Three Months$12,000 – $27,000
Design, Architecture, and Engineering$7,500 – $15,000
Leasehold Improvements$275,000 – $482,500
Furniture and Fixtures$29,800 – $35,950
Equipment$89,000 – $135,640
Permits and Permit Management$3,000 – $5,000
Signage$19,000 – $24,000
Computer, Software, and POS System$2,835 – $4,420
Initial Marketing Spend$15,000 – $30,000
Initial Inventory$9,000 – $13,250
Professional Fees$4,000 – $6,000
Insurance Deposits – Three Months$2,500 – $3,000
Additional Funds – Three Months$35,000 – $53,000
Total Estimate$557,335 – $890,760

Average Revenue (AUV)

How much revenue can you make with a Pure Sweat Sauna Studio franchise? A Pure Sweat Sauna Studio franchised location makes on average $339,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

Pure Sweat Sauna Studio fdd item 19 extract

This compares to $841,000 yearly revenue for similar massage & spa franchises. Below are a few Pure Sweat Sauna Studio competitors as a comparison:

Pure Sweat Sauna Studio franchise competitors

Pure Sweat Sauna Studio Franchise Disclosure Document

Frequently Asked Questions

How many Pure Sweat Sauna Studio locations are there?

As of the latest data, Pure Sweat Studios operates 10 franchised locations across the United States. The company began franchising in 2018 and has been expanding its presence nationwide.

What is the total investment required to open a Pure Sweat Sauna Studio franchise?

The total investment required to open a Pure Sweat Sauna Studio franchise ranges from $457,000 to $674,000.

What are the ongoing fees for a Pure Sweat Sauna Studio franchise?

Pure Sweat Sauna Studio franchisees are required to pay an ongoing royalty fee of 6% of gross sales, which is automatically debited from their bank accounts monthly.

Additionally, franchisees contribute 2% of gross sales to the Brand Development Fund for marketing purposes, also payable monthly. Franchisees are expected to allocate the greater of 1% of gross sales or $1,500 per month towards local marketing efforts within their designated territory.

What are the financial requirements to become a Pure Sweat Sauna Studio franchisee?

To become a Pure Sweat Sauna Studio franchisee, you should have a minimum liquid capital of $150,000 and a net worth of at least $500,000. These financial requirements ensure that potential franchisees possess the necessary resources to support the initial investment and ongoing operational costs associated with establishing and running a Pure Sweat Sauna Studio.

How much can a Pure Sweat Sauna Studio franchise owner expect to earn?

The average gross sales for a Pure Sweat Sauna Studio franchise are approximately $0.34 million per location. Assuming a 15% operating profit margin, $0.34 million yearly revenue can result in $51,000 EBITDA annually.

Who owns Pure Sweat Sauna Studio?

Pure Sweat Sauna Studio is owned by Pure Sweat Studios, a wellness company founded by Candice Bruder in 2017 in Nashville, Tennessee.

Disclaimer

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