Happy’s Pizza Franchise FDD, Profits & Costs (2026)
Happy’s Pizza operates as a fast-casual American pizza franchise built around a community-focused dining model and a wide-ranging menu. The concept was established in 1994 in Detroit, Michigan by Happy Asker, with an emphasis on serving flavorful food at affordable price points.
The brand is now headquartered in Farmington Hills, Michigan and has grown to include dozens of locations across several U.S. states.
While pizza remains the core offering, Happy’s Pizza is designed as a multi-category food concept rather than a traditional pizza-only chain. The menu includes ribs, fried chicken, seafood, sandwiches, pasta dishes, salads, and desserts, allowing customers to order a variety of meals from a single brand. This approach supports strong appeal among families, groups, and delivery-oriented consumers.
Franchising began in 2007, marking the start of the brand’s expansion beyond its Michigan roots and into additional regional markets nationwide.
Initial Investment
How much does it cost to start a Happy’s Pizza franchise? It costs on average between $264,000 – $619,000 to start a Happy’s Pizza franchised restaurant.
This includes costs related to restaurant build-out, kitchen equipment, furniture and fixtures, initial food and supply inventory, and early operating expenses.
The total investment can vary depending on factors such as the size of the Happy’s Pizza location, the local market where it operates, and whether the franchisee chooses to lease or purchase the restaurant space.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $25,000 |
| Rent | $8,000 – $43,750 |
| Security Deposits | $3,200 – $17,500 |
| Leasehold Improvements | $93,750 – $160,000 |
| Equipment, Furniture and Fixtures | $75,000 – $250,000 |
| Insurance | $2,500 – $10,000 |
| Permits and Licenses | $250 – $3,000 |
| Initial Inventory | $15,000 |
| Signage | $10,000 – $20,000 |
| Grand Opening Advertising | $15,000 |
| Architecture & MEP Drawings | $2,500 – $10,000 |
| Travel Expenses for Training | $2,500 – $10,000 |
| Professional Fees | $1,000 – $5,000 |
| Opening Assistance | $0 – $10,000 |
| Additional Funds (3 months) | $10,000 – $25,000 |
| Total | $263,700 – $619,250 |
Average Revenue (AUV)
How much revenue can you make with a Happy’s Pizza franchise? A Happy’s Pizza franchised location makes on average $1,069,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Franchise Disclosure Document
Frequently Asked Questions
How many Happy’s Pizza locations are there?
As of the latest available data, Happy’s Pizza has 54 restaurant locations operating across several U.S. states.
What is the total investment required to open a Happy’s Pizza franchise?
The total investment required to open a Happy’s Pizza franchise ranges from $264,000 to $619,000.
What are the ongoing fees for a Happy’s Pizza franchise?
Happy’s Pizza franchisees pay a royalty of $1,500 per month, which covers continued use of the brand, system access, and franchisor support. In addition to the royalty, franchisees are required to contribute up to 1% of gross sales toward marketing and advertising, which supports brand promotion and systemwide marketing initiatives.
Who owns Happy’s Pizza?
Happy’s Pizza franchise is owned by Happy’s Pizza Holdings, LLC, a private restaurant company that was founded and long-associated with entrepreneur Happy Asker.
Disclaimer
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