Hawaiian Bros Island Grill Franchise FDD, Profits & Costs (2025)
Hawaiian Bros Island Grill, launched in 2018 in Kansas City, Missouri, is a growing fast-casual dining brand specializing in island-style plate lunches. The company’s headquarters remain in Kansas City, and it entered the franchising market in September 2022.
The menu highlights authentic Hawaiian favorites such as Huli Huli Chicken, Luau Pig, and Spam Musubi, all served with classic sides like white rice and macaroni salad.
What sets Hawaiian Bros apart is its dedication to using fresh, premium ingredients while avoiding freezers, fryers, and microwaves. True to the Aloha Spirit, the brand aims to make every customer feel like part of the ‘ohana’—family—through a warm and inviting dining experience.
Initial Investment
How much does it cost to start a Hawaiian Bros Island Grill franchise? It costs on average between 1,539,000 – $4,819,000 to start a Hawaiian Bros Island Grill franchised restaurant.
The investment covers expenses such as building construction, kitchen equipment, inventory, and initial operating costs. The total amount can vary based on several factors, including the restaurant format selected, the geographic location, and whether the franchisee opts to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee Deposit | $50,000 for your first Restaurant under a Development Agreement / $25,000 for each additional Restaurant under the same Development Agreement |
| Security Deposits and Utility Deposits | $9,000 to $40,000 |
| Construction, Remodeling, and Leasehold Improvements, Landscaping | $628,000 to $2,932,572 |
| Decor, Millwork, Fixtures | $35,000 to $170,351 |
| Equipment and Furniture | $390,000 to $677,268 |
| Computer, POS Equipment, Software, Network/WiFi, Low Voltage Wiring, Internet Circuit/Modem, Safes, Monitors, Fire Alarm/Suppression, Standard Speakers, Music System, HME System, Phones, Security Cameras, Alarms, Remote Ordering, Walkie Talkies, Office Printer | $94,000 to $103,000 |
| Insurance | $1,860 to $5,300 |
| Permits and Licenses | $600 to $15,000 |
| Initial Inventory | $12,000 to $15,000 |
| Signage | $67,000 to $272,000 |
| Grand Opening Advertising and VIP Events | $30,000 to $40,000 |
| Architectural / Engineering Plans, Construction Documents | $25,000 to $88,000 |
| Construction Document Review Fee | $5,000 |
| Training Expenses – managers’ salaries, travel, meals, lodging (8 weeks) | $29,000 to $60,000 |
| New Restaurant Opening Assistance – Travel, Lodging, Meal Reimbursement | $45,000 to $55,000 |
| Apparel (Uniforms and Merchandise) | $2,700 to $3,500 |
| Professional Fees | $1,000 to $10,000 |
| Additional Funds – 3 Months (including pre-opening expenses) | $114,000 to $277,000 |
| Total | $1,539,160 to $4,818,991 |
Average Revenue (AUV)
How much revenue can you make with a Hawaiian Bros Island Grill franchise? A Hawaiian Bros Island Grill franchised restaurant makes on average $2,889,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Hawaiian Bros Island Grill locations are there?
As of the latest data, Hawaiian Bros Island Grill operates 42 locations across the United States, with the majority being company-owned.
What is the total investment required to open a Hawaiian Bros Island Grill franchise?
The total investment required to open a Hawaiian Bros Island Grill franchise ranges from $1,539,000 to $4,819,000.
What are the ongoing fees for a Hawaiian Bros Island Grill franchise?
For a Hawaiian Bros Island Grill franchise, the ongoing fees include a royalty fee of 6% of gross sales and a marketing and advertising fee of 2% of gross sales. These fees contribute to the brand’s operational support, national marketing campaigns, and promotional efforts to drive customer traffic and maintain brand recognition.
What are the financial requirements to become a Hawaiian Bros Island Grill franchisee?
To qualify for a Hawaiian Bros Island Grill franchise, prospective franchisees are generally required to have a minimum net worth of $1,500,000 and at least $500,000 in liquid capital. These financial requirements help ensure that franchise owners have the resources necessary to cover startup costs, sustain operations, and support the brand’s growth standards.
How much can a Hawaiian Bros Island Grill franchise owner expect to earn?
The average gross sales for a Hawaiian Bros Island Grill franchise are approximately $2.89 million per location. Assuming a 15% operating profit margin, $2.89 million yearly revenue can result in $434,000 EBITDA annually.
Who owns Hawaiian Bros Island Grill?
Hawaiian Bros Island Grill franchise is owned by William and Cameron McNie.
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