Home Clean Heroes Franchise FDD, Profits & Costs (2025)
Home Clean Heroes is a premier residential cleaning franchise that redefines the standards of home cleaning services. Founded in 2017 in Virginia Beach, Virginia, where its headquarters remain, the company began franchising in 2018.
Since then, it has expanded its presence across various states, offering professional and customizable cleaning solutions to homeowners.
The franchise specializes in a range of services, including one-time and recurring home cleanings, with add-on options like oven and refrigerator cleaning.
What sets Home Clean Heroes apart is their commitment to personalized service; they tailor cleaning plans to individual client preferences, ensuring each home is cleaned according to the homeowner’s specific needs.
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Initial Investment
How much does it cost to start a Home Clean Heroes franchise? It costs on average between $113,000 – $196,000 to start a Home Clean Heroes franchised facility.
This includes costs for training, equipment, cleaning supplies, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, the location, and whether the franchisee chooses to lease or purchase office space.
| Type of Expenditure | Amount (Low-High Range) |
|---|---|
| Initial Franchise Fee | $50,000 |
| Set-Up Fee | $1,000 |
| Mailing List Fee | $500 to $750 |
| Postcard Fees | $15,050 |
| SEO Fees | $3,600 |
| Digital Marketing Fees (First 3 Months) | $5,400 |
| Start-Up Package (Equipment, Uniforms, Marketing & Office Supplies) | $9,500 to $13,500 |
| National Call Center Set-Up Fee | $300 |
| National Call Center Fees | $1,725 to $2,625 |
| Vehicle & Decals | $2,650 to $32,709 |
| Initial Training | $500 to $2,000 |
| Insurances | $1,800 to $3,600 |
| Professional Fees | $0 to $1,000 |
| Licenses & Certifications | $300 to $1,500 |
| Integrated Business Management Fee | $395 to $1,185 |
| Computer, Internet Devices, Phones, Software Setup | $0 to $1,800 |
| Heroes First Charitable Contribution Program | $25 to $30 |
| Additional Funds for 3 Months | $20,000 to $60,000 |
| Total Estimated Initial Investment | $112,745 to $196,049 |
Average Revenue (AUV)
How much revenue can you make with a Home Clean Heroes franchise? A Home Clean Heroes franchised business makes on average $238,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $423,000 yearly revenue for similar residential cleaning franchises. Below are a few Home Clean Heroes competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Home Clean Heroes Franchise Disclosure Document
Frequently Asked Questions
How many Home Clean Heroes locations are there?
As of the latest data, Home Clean Heroes has a total of 18 units. This includes 16 franchised units and 2 company-owned units.
What is the total investment required to open a Home Clean Heroes franchise?
The total investment required to open a Home Clean Heroes franchise ranges from $113,000 to $196,000.
What are the ongoing fees for a Home Clean Heroes franchise?
Home Clean Heroes franchisees are required to pay a royalty fee is 6% of total revenue, which grants franchisees access to the company’s established systems, support, and brand recognition.
Additionally, there is a marketing fee of 2% of total revenue, allocated towards national and regional advertising campaigns to enhance brand visibility and attract new customers.
What are the financial requirements to become a Home Clean Heroes franchisee?
To become a Home Clean Heroes franchisee, candidates must have a minimum net worth of $500,000 and at least $125,000 in liquid capital to cover startup and operational expenses. These requirements ensure financial readiness for a successful franchise launch.
How much can a Home Clean Heroes franchise owner expect to earn?
The average gross sales for a Home Clean Heroes franchise are approximately $0.24 million per location. Assuming a 15% operating profit margin, $0.24 million yearly revenue can result in $36,000 EBITDA annually.
Who owns Home Clean Heroes?
Home Clean Heroes is owned by Buzz Franchise Brands, a company specializing in building franchise businesses. The brand is led by President and Chief Operating Officer Joe Delatte, who joined the team in December 2017 as Director of Operations and was appointed President in May 2019.
Disclaimer
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