Home Smart Franchise FDD, Profits & Costs (2025)
Home Smart is a real estate brokerage founded in 2000 by Matt Widdows in Scottsdale, Arizona. The company began franchising in 2005 and has since expanded to nearly 200 locations across the United States.
Home Smart offers a 100% commission model with flat transaction fees, providing agents with more earnings per transaction. The company differentiates itself by integrating advanced technology into its operations, offering proprietary software platforms like RealSmart Broker and RealSmart Agent.
These tools streamline transaction management, marketing, and other business processes, enhancing efficiency for both agents and brokers. The company’s headquarters are located in Scottsdale, Arizona.
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Initial Investment
How much does it cost to start a Home Smart franchise? It costs on average between $66,000 – $205,000 to start a Home Smart franchised facility.
This includes costs for office setup, technology, training, and initial operating expenses. The exact amount depends on various factors, including the location, office size, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $20,000 |
| Travel and living expenses while training | $1,500 – $5,000 |
| Computer hardware and software | $5,000 – $30,000 |
| Supplies | $1,500 – $5,000 |
| Opening promotional expense | $3,500 – $25,000 |
| Office Lease | $1,000 – $10,000 |
| Leasehold Improvements/Construction | $0 – $20,000 |
| Furniture, Fixtures, and Equipment | $5,000 – $20,000 |
| Insurance, Security and Utilities Deposits, Dues, Licenses | $2,500 – $10,000 |
| Exterior Office Signage | $500 – $10,000 |
| Additional Funds | $25,000 – $50,000 |
| TOTAL | $65,500 – $205,000 |
Competitors
Below are a few Home Smart competitors as a comparison:
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Home Smart Franchise Disclosure Document
Frequently Asked Questions
How many Home Smart locations are there?
As of the latest data, Home Smart operates a total of 243 units, with 178 of these being franchised locations and 65 being company-owned.
What is the total investment required to open a Home Smart franchise?
The total investment required to open a Home Smart franchise ranges from $66,000 to $205,000.
What are the ongoing fees for a Home Smart franchise?
The ongoing fees for a Home Smart franchise include an 8% royalty fee, which is based on the franchisee’s gross sales. Additionally, franchisees are required to contribute to the marketing and advertising fund, which is typically 2% of their gross sales. These fees support ongoing marketing efforts to promote the HomeSmart brand and attract new clients.
What are the financial requirements to become a Home Smart franchisee?
To become a Home Smart franchisee, the financial requirements include a minimum net worth of $300,000 and at least $50,000 in liquid capital. These financial benchmarks ensure that potential franchisees have the necessary resources to invest in and operate the business effectively.
Who owns Home Smart?
Home Smart franchise is owned by Matt Widdows, who founded the company in 2000. He remains actively involved in the brand’s growth and direction.
Disclaimer
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