HomeCare Advocacy Franchise FDD, Profits & Costs (2025)
The HomeCare Advocacy Network (HCAN) is a senior care franchise specializing in non-medical, in-home assistance and companionship services for older adults. Founded in April 2020 and headquartered in Omaha, Nebraska, HCAN began offering franchise opportunities in June 2020.
HCAN provides a comprehensive range of services, including personal care, meal preparation, transportation, companionship, memory care, coordination of care, hospice support, transitional care, supplemental staffing, and medication reminders.
The company differentiates itself by emphasizing empathy and adaptability, empowering franchisees to achieve business success while delivering exceptional care.
As of 2024, HCAN operates 10 franchise units and is actively seeking to expand its presence in the U.S. The company offers comprehensive training and support to its franchisees, ensuring they are well-equipped to provide high-quality care to seniors in their communities.
HomeCare Advocacy Network Financial Plan
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Initial Investment
How much does it cost to start a HomeCare Advocacy Network franchise? It costs on average between $145,000 – $187,000 to start a HomeCare Advocacy Network franchised center.
This includes various expenditures, including office real estate, furnishings, equipment, insurance, permits, licenses, marketing, and initial operating expenses. The exact amount depends on factors such as office location, local market conditions, and whether the franchisee chooses to lease or purchase office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $55,000 |
| Training and Development Fee | $15,000 |
| Real Estate/Rent | $2,000 – $4,000 |
| Rent Deposits | $750 – $1,500 |
| Leasehold Improvements | $10,000 – $15,000 |
| Insurance | $1,500 – $3,000 |
| Furniture and Fixtures | $2,700 – $8,000 |
| Computer Hardware and Software | $8,000 |
| Other Office Equipment, Medical Equipment, and Supplies | $3,000 – $6,000 |
| Training Expenses | $2,500 – $5,000 |
| Initial Opening Marketing | $10,000 – $15,000 |
| Permits and Licenses | $200 – $2,000 |
| Professional Fees | $3,000 – $5,000 |
| Signage | $1,000 – $4,000 |
| Additional Funds (3 months) | $30,000 – $40,000 |
| TOTAL | $144,650 – $186,500 |
Competitors
Below are a few competitors in comparison:
HomeCare Advocacy Network Financial Plan
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HomeCare Advocacy Network Franchise Disclosure Document
Frequently Asked Questions
How many HomeCare Advocacy Network locations are there?
As of the latest data, the HomeCare Advocacy Network (HCAN) operates 20 franchise offices across seven states: Nebraska, Minnesota, Missouri, Iowa, Kansas, Colorado, and Florida. This expansion reflects HCAN’s commitment to providing compassionate, in-home care services to seniors nationwide.
What is the total investment required to open a HomeCare Advocacy Network franchise?
The total investment required to open a HomeCare Advocacy Network franchise ranges from $145,000 to $187,000.
What are the ongoing fees for a HomeCare Advocacy Network franchise?
HomeCare Advocacy Network franchisees pay a 7% royalty fee on gross billings and a $750 monthly marketing fee. These fees support brand operations, ongoing training, and national marketing initiatives to drive growth and maintain service quality.
What are the financial requirements to become a HomeCare Advocacy Network franchisee?
To become a HomeCare Advocacy Network (HCAN) franchisee, you are required to have a minimum net worth of $250,000 and at least $65,000 in liquid capital. These financial prerequisites ensure that franchisees possess the necessary resources to establish and operate their HCAN franchise effectively, maintaining the brand’s commitment to quality care and service excellence.
Who owns HomeCare Advocacy Network?
The HomeCare Advocacy Network (HCAN) is owned by Mark G. Goetz and Sierra M. Goetz. Mark Goetz serves as the company’s President, bringing over two decades of experience in the senior care industry.
Disclaimer
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