HoneyBaked Ham Franchise FDD, Profits & Costs (2025)

HoneyBaked Ham, an iconic American brand, was founded in 1957 by Harry Hoenselaar in Detroit, Michigan.

The brand started franchising in 1998 and is known for its signature honey-baked hams, which are a staple during holiday seasons and special family gatherings. HoneyBaked Ham is headquartered in Alpharetta, Georgia, and has grown to hundreds of locations across the United States.

HoneyBaked Ham differentiates itself in the marketplace with its unique product: a spiral-sliced ham coated with a crunchy honey glaze, which has been a beloved recipe for decades.

This distinctive product offering is complemented by other premium meats, including smoked turkey breasts and roast beef, and a range of side dishes and desserts.

Additionally, many locations offer dine-in lunch options, catering services, and gift cards, enhancing their appeal as a versatile gourmet food provider.

Initial Investment

How much does it cost to start a HoneyBaked Ham franchise? It costs on average between $581,000 – $877,000 to start a HoneyBaked Ham franchised restaurant.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.

Type of ExpenditureEstimated Amount (Low / High)
Development Fee$15,000 – $15,000
Franchise Fee$15,000 – $15,000
Travel and Living Expenses while Training$2,000 – $7,500
Real Estate and Improvements$245,000 – $425,000
Architectural$11,500 – $18,350
Equipment, Décor, and Fixtures$170,000 – $200,000
Rent$12,200 – $40,000
Security Deposit$5,000 – $13,000
Other Deposits and Licenses$2,700 – $4,600
Signs$16,000 – $27,500
Opening Advertising$10,000 – $25,000
Opening Inventory, Products, Supplies, Smallwares, and Training Materials$15,000 – $20,000
CMS Point-of-Sale System$12,000 – $16,000
Additional Funds$50,000 – $50,000
TOTAL$581,400 – $876,950

Average Revenue (AUV)

How much revenue can you make with a HoneyBaked Ham franchise? A HoneyBaked Ham franchised restaurant makes on average $924,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

HoneyBaked Ham fdd item 19 extract

This compares to $698,000 yearly revenue for similar retail food franchises.

Below are a few HoneyBaked Ham competitors as a comparison:

HoneyBaked Ham franchise competitors

HoneyBaked Ham Franchise Disclosure Document

Frequently Asked Questions

How many HoneyBaked Ham locations are there?

As of the latest data, The Honey Baked Ham Company operates 208 franchised locations and 231 company-owned stores across the United States. The state with the highest number of locations is Georgia, hosting 44 stores, which accounts for approximately 9% of all Honey Baked Ham outlets nationwide.

What is the total investment required to open a HoneyBaked Ham franchise?

The total investment required to open a HoneyBaked Ham franchise ranges from $581,000 to $877,000.

What are the ongoing fees for a HoneyBaked Ham franchise?

HoneyBaked Ham franchisees pay a 6% royalty fee on net sales for brand support and operational access. Additionally, they contribute a marketing fee, currently at 4.25% of net sales, to fund national and local advertising. These fees help maintain brand standards and drive customer engagement.

What are the financial requirements to become a HoneyBaked Ham franchisee?

To qualify as a HoneyBaked Ham franchisee, candidates are required to have a minimum net worth of $350,000 and at least $100,000 in liquid capital. These financial benchmarks ensure that franchisees possess the necessary resources to establish and sustain their business operations effectively.

How much can a HoneyBaked Ham franchise owner expect to earn?

The average gross sales for a HoneyBaked Ham franchise are approximately $0.92 million per location. Assuming a 15% operating profit margin, $0.92 million yearly revenue can result in $138,000 EBITDA annually.

Who owns HoneyBaked Ham?

The Honey Baked Ham Company remains a privately held, family-owned business. Founded in 1957 by Harry J. Hoenselaar, the company has consistently been under the ownership and management of the Hoenselaar family.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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