Hop & Grape Taproom Franchise FDD, Profits & Costs (2026)
Hop & Grape Taproom operates as a contemporary taproom and wine bar franchise centered on craft beverages and social connection. The concept originated in 2023 in Marshfield, Wisconsin, where the company opened its inaugural location and refined its approach to the market.
The brand was developed to create an inviting gathering place that appeals equally to craft beer enthusiasts and wine consumers. By combining both beverage categories in a single venue, Hop & Grape Taproom positions itself as a flexible social destination rather than a traditional bar.
Each location features a thoughtfully selected mix of domestic and international craft beers alongside wines sourced from the Midwest and surrounding regions. Interior designs emphasize comfort and accessibility, encouraging guests to stay longer through relaxed seating, complementary food pairings, and a rotating beverage menu.
Initial Investment
How much does it cost to start a Hop & Grape Taproom franchise? It costs on average between $215,000 – $415,000 to start a Hop & Grape Taproom franchised location.
This investment generally includes costs related to taproom build-out, furnishings and fixtures, bar equipment, initial beverage inventory, and early operating expenses. The total amount required can vary depending on factors such as the size of the taproom, local market conditions, and whether the franchisee leases or purchases the location.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Lease Payments – 3 Months | $7,500 – $15,000 |
| Wages, Travel and Living Expenses During Training | $5,000 – $15,000 |
| Leasehold Improvements, Furniture, Fixtures, Supplies, Décor and Equipment | $100,000 – $200,000 |
| Initial Inventory | $10,000 – $15,000 |
| Security Deposits, Utility Deposits, Business Licenses, and Other Prepaid Expenses | $1,000 – $5,000 |
| Architectural and Engineering Fees | $5,000 – $15,000 |
| Signage | $7,500 – $15,000 |
| Point-of-Sale and Computer System | $5,000 – $10,000 |
| Liquor License Costs | $1,000 – $10,000 |
| Insurance Premiums – 3 Months | $3,000 – $5,000 |
| Employee Salaries – 3 Months | $15,000 – $25,000 |
| Additional Funds – 3 Months | $20,000 – $50,000 |
| Total Estimated Initial Investment | $215,000 – $415,000 |
Franchise Disclosure Document
Frequently Asked Questions
How many Hop & Grape Taproom locations are there?
As of the most recent available information, Hop & Grape Taproom has only its original location in Marshfield, Wisconsin.
What is the total investment required to open a Hop & Grape Taproom franchise?
The total investment required to open a Hop & Grape Taproom franchise ranges from $215,000 to $415,000.
What are the ongoing fees for a Hop & Grape Taproom franchise?
Ongoing fees associated with a Hop & Grape Taproom franchise typically include a 4% royalty fee based on gross sales, as well as a 1% marketing or advertising contribution.
These recurring payments support ongoing franchisor assistance, system operations, and coordinated brand marketing efforts aimed at maintaining visibility and driving customer traffic across the franchise network.
Who owns Hop & Grape Taproom?
Hop & Grape Taproom is owned by founders Scott and Sharon Gebelein, who launched the concept and continue to operate it as a locally owned business based in Marshfield, Wisconsin.
Disclaimer
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