Howard Hanna Real Estate Franchise FDD, Profits & Costs (2025)
Howard Hanna Real Estate Services traces its beginnings back to 1957, when Howard and Anne Freyvogel Hanna opened their first office in Pittsburgh, Pennsylvania. From that single location, the company has expanded steadily to become the largest family-owned and operated real estate brokerage in the nation.
Although it has grown into a major player across the United States, the firm’s headquarters are still based in Pittsburgh, underscoring its long-standing ties to the community. In 2010, Howard Hanna launched its franchising program, giving entrepreneurs the opportunity to be part of its growing network.
The brand delivers a complete suite of real estate solutions, ranging from residential and commercial property sales to mortgage financing, title and escrow support, and insurance services. This integrated model ensures clients enjoy a streamlined process under one trusted name.
Howard Hanna distinguishes itself through innovation and a strong commitment to agent success. Unique programs such as the 100% Money Back Guarantee and the Buy Before You Sell option provide additional confidence and convenience for homebuyers and sellers alike.
Initial Investment
How much does it cost to start a Howard Hanna Real Estate franchise? It costs on average between $45,000 – $259,000 to start a Howard Hanna Real Estate franchised service.
This includes expenses for office build-out, furnishings, technology systems, and initial operating costs. The total investment varies based on several factors, such as the size and location of the office, local real estate market conditions, and whether the franchisee decides to lease or purchase the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Branch Office Fee | $0 to $10,000 |
| Training Fees | $0 to $1,500 |
| Leasehold Improvements | $0 to $50,000 |
| Real Estate (3 months’ rent and security deposit) | $2,500 to $25,000 |
| Furniture, Fixtures and Equipment (including Computer Equipment and related Software) | $0 to $50,000 |
| Signage | $2,500 to $25,000 |
| Miscellaneous Opening Costs | $3,000 to $30,000 |
| Opening Inventory | $4,000 to $12,000 |
| Additional Funds (3 months) | $8,000 to $30,000 |
| Totals | $45,000 to $258,500 |
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Frequently Asked Questions
How many Howard Hanna Real Estate locations are there?
As of the latest data, the company operates 410 company-owned locations and 45 franchise owned units across 13 states in the U.S.
What is the total investment required to open a Howard Hanna Real Estate franchise?
The total investment required to open a Howard Hanna Real Estate franchise ranges from $45,000 to $259,000.
What are the ongoing fees for a Howard Hanna Real Estate franchise?
A Howard Hanna Real Estate franchise charges a tiered royalty fee: 6% on the first $1 million in gross sales, 5.5% from $1 million to under $2 million, 5% from $2 million to under $3 million, 4% from $3 million to under $4 million, 3% from $4 million to under $5 million, and 2% on sales over $5 million, with a minimum of $10,000 per office annually. Marketing and advertising fees typically range from 1% to 3% of gross sales.
What are the financial requirements to become a Howard Hanna Real Estate franchisee?
To become a Howard Hanna Real Estate franchisee, the financial requirements include a minimum net worth of at least $250,000, along with liquid capital (such as cash or readily accessible assets) of around $100,000. These thresholds are necessary to cover the initial investment, franchise fees, and operating costs while supporting the franchise’s financial demands.
Who owns Howard Hanna Real Estate?
The Howard Hanna Real Estate franchise is owned by the Hanna family through Hanna Holdings, Inc., a privately held company that has remained family-operated since its founding in 1957.
Disclaimer
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