Hudson Valley Swim Franchise FDD, Profits & Costs (2025)

Hudson Valley Swim began in 2003 in New York’s Hudson Valley, originally as a community-based effort to deliver quality swim instruction for both children and adults.
The brand, headquartered in Hopewell Junction, New York, took a major step in 2022 by launching its franchise program, allowing its established teaching approach to reach communities across the United States.
Today, the company operates through a mix of corporate-owned and franchised locations, all focused on fostering swimming confidence and promoting water safety.
The franchise provides lessons for all ages and skill levels, starting from infancy through adulthood. Programs include infant and toddler sessions, youth and adult instruction, competitive swim training, and adaptive lessons tailored for those with special needs.
One of Hudson Valley Swim’s key advantages is its pool-rental model, enabling franchise owners to lease existing pool space instead of building or owning a facility. This approach keeps initial investment lower and allows many franchisees to start operating in as little as 90 days.
Initial Investment
How much does it cost to start a Hudson Valley Swim franchise? It costs on average between $98,000 – $131,000 to start a Hudson Valley Swim franchised center.
This includes expenses for pool rental or facility preparation, equipment, program materials, and initial operating costs. The total investment will vary based on factors such as the location, the size of the operation, and whether the franchisee opts to rent existing pool space or secure a dedicated facility.
Type of Expenditure | Amount |
---|---|
Initial Franchise Fee | $59,500 |
Travel Expenses for Initial Training | $2,000 – $6,000 |
Pool Rent (3 months) | $3,000 – $8,500 |
Pool Deposit | $0 – $8,500 |
Lead Instructor Salary (4 months) | $6,000 – $9,700 |
Inventory and Supplies | $2,000 – $5,000 |
Licenses and Permits | $0 – $500 |
Initial Advertising (4 months) | $12,000 |
Marketing Startup Package | $2,200 – $3,000 |
Facility Equipment Startup Package | $1,500 – $2,000 |
Computer System | $0 – $1,500 |
Office Supplies | $500 – $1,000 |
Insurance (3 months) | $4,100 – $5,500 |
Professional Fees | $750 – $2,000 |
Phone System (5 months) | $150 |
Technology Fee (5 months) | $1,000 |
Customer Registration System Fee (5 months) | $645 |
Additional Funds (3 months) | $3,000 – $5,000 |
Total Estimated Initial Investment | $98,345 – $131,495 |
Average Revenue (AUV)
How much revenue can you make with a Hudson Valley Swim franchise? A Hudson Valley Swim franchised location makes on average $264,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:

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Frequently Asked Questions
How many Hudson Valley Swim locations are there?
As of the latest data, Hudson Valley Swim operates 10 locations in total, with 6 company-owned units and 4 franchised units.
What is the total investment required to open a Hudson Valley Swim franchise?
The total investment required to open a Hudson Valley Swim franchise ranges from $98,000 to $131,000.
What are the ongoing fees for a Hudson Valley Swim franchise?
Hudson Valley Swim franchisees pay an ongoing royalty fee of 8% of gross sales, along with a 2% contribution to national marketing and advertising. In addition, franchisees are required to spend a minimum of $3,000 per month on local marketing initiatives.
What are the financial requirements to become a Hudson Valley Swim franchisee?
To qualify for a Hudson Valley Swim franchise, prospective franchisees must have a minimum net worth of approximately $200,000 and at least $60,000 in liquid capital.
How much can a Hudson Valley Swim franchise owner expect to earn?
The average gross sales for a Hudson Valley Swim franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,000 EBITDA annually.
Who owns Hudson Valley Swim?
The Hudson Valley Swim franchise is owned by Shannon Wong.
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