iSmash Franchise FDD, Profits & Costs (2025)
iSmash is an innovative experiential entertainment franchise that first opened its doors in Rochester, New York, in 2018. The brand’s debut location launched in October of that year, and by late 2021, the company expanded into franchising. Its first franchised unit welcomed customers in Tampa, Florida, in June 2022.
Headquartered in Rochester, NY, iSmash has been steadily growing its footprint across the United States since introducing its franchise model.
The concept delivers high-energy fun through rage rooms, glow-in-the-dark splatter painting, and axe throwing, offering guests a variety of exciting activities under one roof. As the first franchise of its kind in the rage-room space, iSmash creates multiple revenue opportunities for owners while providing guests with unique experiences.
Designed to attract families, team-building groups, and adventure seekers, the brand thrives on the rising popularity of immersive, location-based entertainment. What sets iSmash apart is its blend of creativity, physical activity, and emotional release—all in a safe, organized, and energetic setting.
Initial Investment
How much does it cost to start a iSmash franchise? It costs on average between $278,000 – $754,000 to start a iSmash franchised facility.
This includes expenses for construction, equipment, supplies, and initial operating costs. The total investment varies depending on several factors, such as the size of the iSmash facility, the market location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $54,950 |
| Construction and Leasehold Improvements | $110,360 – $415,255 |
| Lease Deposits – Three Months | $6,500 – $52,500 |
| Furniture, Fixtures and Equipment | $41,608 – $67,908 |
| Signage | $17,000 – $40,000 |
| Computer, Software and POS System | $4,425 – $5,635 |
| Grand Opening Marketing | $2,500 – $10,000 |
| Opening Inventory Package | $2,500 – $10,000 |
| Utility Deposits | $250 – $1,000 |
| Insurance Deposits – Three Months | $1,500 – $6,500 |
| Professional Fees | $20,000 – $35,000 |
| Licenses and Permits | $1,000 – $5,000 |
| Additional Funds – Three Months | $15,000 – $50,000 |
| Total Estimate | $277,593 – $753,748 |
Average Revenue (AUV)
How much revenue can you make with a iSmash franchise? A iSmash franchised center makes on average $769,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many iSmash locations are there?
As of the latest data, there are 5 franchised iSmash units and 2 company owned units in the U.S
What is the total investment required to open a iSmash franchise?
The total investment required to open a iSmash franchise ranges from $278,000 to $754,000.
What are the ongoing fees for a iSmash franchise?
iSmash requires franchisees to pay a royalty fee of 6% of gross sales. In addition to the royalty, franchisees are also required to contribute to a marketing and advertising fund, which is typically set between 0% and 2% of gross sales.
What are the financial requirements to become a iSmash franchisee?
To become an iSmash franchisee, you need a minimum net worth of $500,000 and at least $150,000 in liquid capital.
How much can a iSmash franchise owner expect to earn?
The average gross sales for a iSmash franchise are approximately $0.77 million per location. Assuming a 15% operating profit margin, $0.77 million yearly revenue can result in $116,000 EBITDA annually.
Who owns iSmash?
The iSmash franchise is owned by founder Kyle Berg, who established the brand in 2018 in Rochester, New York.
Disclaimer
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