JUICE IT UP Franchise FDD, Profits & Costs (2025)

Juice It Up! is a prominent franchised raw juice, smoothie, and superfruit bowl bar established in 1995 in Brea, California. The company has since expanded its presence across several states, including California, Arizona, New Mexico, Oregon, and Texas.

Headquartered in Newport Beach, California, Juice It Up! began offering franchise opportunities in 1998, enabling entrepreneurs to join their mission of promoting healthier lifestyles.

The brand’s menu features handcrafted fruit and vegetable smoothies, fresh-squeezed raw juices, antioxidant-rich açaí and pitaya bowls, and other nutritious snacks. Juice It Up! differentiates itself by focusing on real fruit ingredients and catering to health-conscious consumers seeking functional and delicious options.

Initial Investment

How much does it cost to start a JUICE IT UP franchise? It costs on average between $271,000 – $632,000 to start a JUICE IT UP franchised shop.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, and whether the franchisee chooses to lease or purchase the property.

Type of ExpenditureAmount
Initial Franchise Fee$20,000 – $30,000
Real Estate$15,000 – $25,000
Architect and Blueprint Fees$11,000 – $25,000
Building Permits$5,500 – $8,000
Tenant Improvements$80,000 – $225,000
Signs & Menu Boards$4,200 – $13,500
POS System/Office Equipment$2,050 – $4,000
Furniture, Fixtures & Equipment$70,000 – $115,000
Utility Deposits & Sales Tax$2,500 – $5,500
Opening Stock (Inventory)$5,000 – $7,500
Small Wares$3,900 – $4,300
Expenses While Training$700 – $5,000
Trade Area Activation Plan$6,500 – $6,500
Additional Funds (3 months)$10,000 – $40,000
Total (without Drive-Thru)$236,350 – $514,300
Drive-Thru Location Costs$35,000 – $118,000
Total (with Drive-Thru)$271,350 – $632,300

Average Revenue (AUV)

How much revenue can you make with a JUICE IT UP franchise? A JUICE IT UP franchised shop makes on average $539,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

JUICE IT UP franchise

This compares to $603,000 yearly revenue for similar healthy franchises. Below are a few JUICE IT UP competitors as a comparison:

JUICE IT UP franchise  competitors

JUICE IT UP Franchise Disclosure Document

Frequently Asked Questions

How many JUICE IT UP locations are there?

As of the latest data, Juice It Up! operates a total of 84 locations, comprising 83 franchised units and 1 company-owned unit.

What is the total investment required to open a JUICE IT UP franchise?

The total investment required to open a JUICE IT UP franchise ranges from $271,000 to $632,000.

What are the ongoing fees for a JUICE IT UP franchise?

Juice It Up! franchisees pay a 6% royalty fee on net sales and a 2% marketing fee on net sales.

What are the financial requirements to become a JUICE IT UP franchisee?

​To become a Juice It Up! franchisee, candidates are typically required to have a minimum net worth of $350,000 and at least $150,000 in liquid assets.

How much can a JUICE IT UP franchise owner expect to earn?

The average gross sales for a JUICE IT UP franchise are approximately $0.54 million per location. Assuming a 15% operating profit margin, $0.54 million yearly revenue can result in $122,000 EBITDA annually.

Who owns JUICE IT UP?

​Juice It Up! franchise is owned by SJB Brands LLC. The company’s leadership includes Susan Taylor as President and CEO, with Chris Britt and Ed St. Geme serving as Co-Chairmen and Co-Owners.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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