Kale Me Crazy Franchise FDD, Profits & Costs (2025)
Kale Me Crazy is an emerging superfood café franchise dedicated to clean eating and overall wellness. The concept was launched in 2013 by Roi Shlomo in the Inman Park neighborhood of Atlanta, where it quickly built a following for its focus on fresh, organic, and nutrient-dense foods.
Just two years later, in 2015, the brand opened its doors to franchising, allowing its vision of healthier living to spread nationwide. Today, the company operates from its headquarters at 3167 Peachtree Rd, Suite F, Atlanta, GA 30305.
The café’s menu is wide-ranging, offering everything from smoothies and cold-pressed juices to açaí bowls, salads, wraps, wellness shots, and gourmet toasts. Every item is made from scratch with premium, non-GMO ingredients to maintain high nutritional standards.
One of the franchise’s standout features is its unique “cold kitchen” model. By not requiring fryers, hoods, or grease traps, operators benefit from lower upfront investment costs, reduced complexity, and an environmentally friendly setup. This design perfectly complements the brand’s philosophy of sustainability and simplicity.
Initial Investment
How much does it cost to start a Kale Me Crazy franchise? It costs on average between $321,000 – $572,000 to start a Kale Me Crazy franchised restaurant.
This includes expenses for build-out, kitchen equipment, initial inventory, and other startup operating costs. The total investment varies based on factors such as the café’s location, size of the space, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,000 |
| Travel & Living Expenses while Training | $3,000 to $5,700 |
| Leasehold Improvements | $90,000 to $220,000 |
| Furniture, Equipment, Smallwares, Signage | $103,350 to $143,340 |
| Grand Opening and Opening Advertising | $4,500 to $6,000 |
| Initial Inventory | $12,000 to $16,000 |
| Legal & Accounting | $1,500 to $10,000 |
| Architectural and Engineering Fees | $7,000 to $10,000 |
| Insurance | $480 |
| Phone and Internet | $360 to $860 |
| Permits and Business License | $750 to $4,000 |
| Security and Lease Deposits | $3,000 to $12,000 |
| Point of Sale System | $3,485 |
| Dish Machine Rental | $300 to $450 |
| Mobile App Fee | $357 |
| Gift Cards and Gift Processing | $365 |
| Rent | $0 to $24,000 |
| Payroll Expenses | $36,000 to $44,000 |
| Additional Funds during initial three month period | $15,000 to $31,000 |
| TOTALS | $321,447 to $572,037 |
Average Revenue (AUV)
How much revenue can you make with a Kale Me Crazy franchise? A Kale Me Crazy franchised restaurant makes on average $624,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Kale Me Crazy locations are there?
As of the latest data, Kale Me Crazy operates a total of 24 locations, with 22 owned by franchisees and 2 run by the company itself.
What is the total investment required to open a Kale Me Crazy franchise?
The total investment required to open a Kale Me Crazy franchise ranges from $321,000 to $572,000.
What are the ongoing fees for a Kale Me Crazy franchise?
Kale Me Crazy franchisees pay an ongoing royalty of 6% of their total gross receipts, along with a 1% advertising or marketing fee based on monthly sales. These fees are continuous and designed to support the franchise’s operational infrastructure and promotional initiatives.
What are the financial requirements to become a Kale Me Crazy franchisee?
Prospective franchisees must typically demonstrate a minimum net worth of approximately $350,000 and have at least $100,000 in liquid capital available to qualify for a Kale Me Crazy franchise.
How much can a Kale Me Crazy franchise owner expect to earn?
The average gross sales for a Kale Me Crazy franchise are approximately $0.62 million per location. Assuming a 15% operating profit margin, $0.62 million yearly revenue can result in $93,000 EBITDA annually.
Who owns Kale Me Crazy?
The Kale Me Crazy franchise is owned by Roi Shlomo, who founded the brand in 2013 in Atlanta, Georgia.
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