Keke’s Breakfast Cafe Franchise FDD, Profits & Costs (2025)
Keke’s Breakfast Cafe is a popular fast-casual dining concept specializing in freshly made breakfast and lunch favorites. The menu features an extensive range of options, from pancakes, waffles, and omelets to home fries, paninis, and stuffed French toast.
A strong emphasis on quality sets the brand apart. Every meal is made to order with fresh ingredients such as hand-cracked eggs, thick-cut fruit, and coffee ground in-house. The kitchens avoid microwaves entirely, ensuring guests enjoy scratch-made dishes prepared with care.
The brand’s story began in 1989 in Orlando, Florida, when brothers Keith and Kevin established the first cafe—later inspiring the name “Keke’s.” In 2022, the franchising entity, Keke’s Franchise Organization, LLC, was formed with headquarters in Spartanburg, South Carolina.
Keke’s officially launched its franchise program in July 2022 and has been expanding rapidly ever since. Its unique model—serving only breakfast and lunch—creates a streamlined operation, focused menu, and limited hours that appeal to both customers and franchise owners.
Initial Investment
How much does it cost to start a Keke’s Breakfast Cafe franchise? It costs on average between $623,000 – $1,887,000 to start a Keke’s Breakfast Cafe franchised restaurant.
This investment covers the costs of construction, restaurant equipment, inventory, and initial operating expenses. The total amount varies depending on several factors, such as the size and format of the Keke’s Breakfast Cafe location, the market where it is established, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Location Assistance Fee | $0 to $500 |
| Rent – 3 Months | $28,125 to $56,813 |
| Security Deposits | $2,500 to $25,000 |
| Leasehold Improvements | $195,000 to $975,000 |
| Equipment, Furniture and Fixtures | $260,000 to $325,000 |
| POS Computer System | $25,000 to $40,000 |
| Insurance – 3 Months | $15,000 to $50,000 |
| Alcohol License | $1,000 to $40,000 |
| Permits and Licenses | $500 to $2,500 |
| Initial Inventory | $13,000 to $26,000 |
| Signage | $7,700 to $19,500 |
| Grand Opening Advertising | $7,500 |
| Blueprints | $0 to $32,500 |
| New Restaurant Opening Fee | $20,000 |
| Travel and Living Expenses for Training | $0 to $25,000 |
| Professional Fees | $2,500 to $7,500 |
| Construction Impact Fees and/or Assessments | $0 to $154,500 |
| Additional Funds | $15,000 to $50,000 |
| Total | $622,825 to $1,887,313 |
Average Revenue (AUV)
How much revenue can you make with a Keke’s Breakfast Cafe franchise? A Keke’s Breakfast Cafe franchised location makes on average $2,089,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Keke’s Breakfast Cafe locations are there?
According to the most recent reports, Keke’s Breakfast Cafe has 69 open locations in the U.S.
What is the total investment required to open a Keke’s Breakfast Cafe franchise?
The total investment required to open a Keke’s Breakfast Cafe franchise ranges from $623,000 to $1,887,000
What are the ongoing fees for a Keke’s Breakfast Cafe franchise?
Franchisees with Keke’s Breakfast Cafe pay an ongoing royalty fee of 5% of gross sales to the franchisor. In addition, there is a marketing or brand fund fee of about 3% of gross revenues, which is used to support advertising, promotions, and overall brand development.
What are the financial requirements to become a Keke’s Breakfast Cafe franchisee?
To become a Keke’s Breakfast Cafe franchisee, you generally must meet financial thresholds including a minimum net worth of $1,000,000 and have at least $300,000 in liquid capital.
How much can a Keke’s Breakfast Cafe franchise owner expect to earn?
The average gross sales for a Keke’s Breakfast Cafe franchise are approximately $2.09 million per location. Assuming a 15% operating profit margin, $2.09 million yearly revenue can result in $314,000 EBITDA annually.
Who owns Keke’s Breakfast Cafe?
The Keke’s Breakfast Cafe franchise is owned by Denny’s Corporation, which acquired the brand in 2022 through its subsidiary, Keke’s Franchise Organization, LLC.
Disclaimer
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