Le Macaron French Pastries Franchise FDD, Profits & Costs (2025)

Le Macaron French Pastries is a boutique bakery franchise that first opened its doors in 2009, created by mother-and-daughter team Rosalie Guillem and Audrey Guillem-Saba in Sarasota, Florida. The brand has remained headquartered in Sarasota while steadily expanding across the United States.

In 2012, the company launched its franchise program, offering flexible formats such as full-service cafés, mall kiosks, and mobile carts. These options make it easier for entrepreneurs to adapt the concept to a variety of locations and investment levels.

The menu centers on authentic French macarons—naturally gluten-free and free from preservatives—crafted with traditional techniques. Beyond its signature treats, customers can enjoy artisan gelato, fine chocolates, delicate pastries, European-style coffee, and specialty candies, all prepared by French-trained chefs and distributed through a central commissary system.

What makes Le Macaron distinctive is its refined, Parisian-inspired ambiance paired with an efficient, simplified business model.

Initial Investment

How much does it cost to start a Le Macaron French Pastries franchise? It costs on average between $92,000 – $454,000 to start a Le Macaron French Pastries franchised restaurant.

This includes expenses for buildout, equipment, inventory, and early operating costs. The total investment varies depending on several factors, such as the format selected (café, kiosk, or mobile cart), the specific location, and whether the franchisee decides to lease or purchase the space. Indeed, Le Macaron French Pastries offers 3 types of franchises:

Franchise Format	Initial Investment
Traditional Pastry Shop or Permanent Kiosk	$154,180 – $454,000
Mobile Kiosk	$91,730 – $139,500
Food Truck	$112,530 – $147,000

We are summarizing below the main costs associated with opening a Le Macaron French Pastries Traditional Pastry Shop or Permanent Kiosk. For more information on costs required to start a Le Macaron French Pastries franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$45,000
Lease Deposit, Utility Deposits, and Rent for 3 months	$8,000 – $24,000
Design and Architectural Fees	$3,000 – $15,000
Leasehold Improvements and/or Kiosk	$20,000 – $200,000
Furniture and Fixtures	$10,000 – $25,000
Equipment	$40,000 – $70,000
Exterior and Interior Signage and Graphics	$1,000 – $8,000
Initial Macaron Inventory (plus other food, beverage products, and supplies)	$10,000 – $27,000
Travel and Related Expenses While Training	$1,000 – $1,500
Grand Opening Marketing	$3,000 – $4,000
POS Software and Hardware	$180 – $2,000
Professional Services	$1,000 – $2,500
Insurance	$1,500 – $3,500
Government Permits and Licenses	$500 – $1,500
Additional Funds – 3 months	$10,000 – $25,000
TOTAL	$154,180 – $454,000

Average Revenue (AUV)

How much revenue can you make with a Le Macaron French Pastries franchise? A Le Macaron French Pastries franchised location makes on average $361,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

Frequently Asked Questions

How many Le Macaron French Pastries locations are there?

As of the latest data, Le Macaron French Pastries operates 60 locations across the United States. Out of these, 5 are company-owned, while the remaining 55 are franchise-owned.

What is the total investment required to open a Le Macaron French Pastries franchise?

The total investment required to open a Le Macaron French Pastries franchise ranges from $92,000 to $454,000.

What are the ongoing fees for a Le Macaron French Pastries franchise?

Franchisees of Le Macaron French Pastries pay an ongoing royalty fee of 6% of gross sales. In addition, they contribute 1% of gross sales toward a national marketing fund, along with a required 1% of gross sales spent on local advertising.

What are the financial requirements to become a Le Macaron French Pastries franchisee?

To qualify as a Le Macaron French Pastries franchisee, you generally need liquid capital of about $100,000 and a minimum net worth of $250,000.

How much can a Le Macaron French Pastries franchise owner expect to earn?

The average gross sales for a Le Macaron French Pastries franchise are approximately $0.36 million per location. Assuming a 15% operating profit margin, $0.36 million yearly revenue can result in $54,000 EBITDA annually.

Who owns Le Macaron French Pastries?

The Le Macaron French Pastries franchise is owned by Rosalie Guillem and her daughter Audrey Guillem-Saba, who co-founded the brand in 2009 and continue to lead the company.

Disclaimer

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