Mahana Fresh Franchise FDD, Profits & Costs (2025)

Mahana Fresh is a modern fast-casual dining franchise that was launched in 2018 by Dave Wood, an experienced professional in both restaurants and franchising. The brand was created and continues to be headquartered in Sarasota, Florida.
The business began offering franchise opportunities the same year it was founded and has since expanded its reach across the United States and into international markets. Its mission is to deliver nutritious and flavorful meals designed to suit a wide variety of dietary lifestyles, including keto, vegan, vegetarian, and pescatarian options.
At the heart of Mahana Fresh’s concept is a customizable bowl experience. Guests can choose from gluten-friendly bases, a wide selection of vegetables, proteins, and freshly prepared house-made sauces. Every ingredient is crafted in-house each day to maintain the highest level of quality and freshness.
Initial Investment
How much does it cost to start a Mahana Fresh franchise? It costs on average between $212,000 – $759,000 to start a Mahana Fresh franchised restaurant.
This includes expenses for build-out, kitchen equipment, furnishings, initial food inventory, and other opening costs. The total investment will vary based on several factors, such as the size and format of the Mahana Fresh restaurant, the market location, and whether the franchisee opts to lease or purchase the property.
Type of Expenditure | Amount |
---|---|
Initial Franchise Fee | $49,500 |
Travel/Living Expenses While Training | $1,000 – $4,000 |
Real Estate/Rent and Deposit | $5,000 – $20,000 |
Leasehold Improvements | $20,000 – $330,000 |
Buildout Management | $0 – $15,000 |
Equipment and Small Wares | $60,000 – $150,000 |
Mill Works and Furniture | $8,000 – $42,000 |
Signage | $5,000 – $20,000 |
Computer System & Technology Fee | $8,000 – $9,500 |
Office Supplies | $500 – $2,000 |
Licenses and Permits | $500 – $7,000 |
Legal and Accounting | $1,000 – $7,500 |
Dues and Subscriptions | $200 – $500 |
Utility Deposits | $0 – $2,500 |
Insurance | $500 – $4,000 |
Initial Inventory | $3,000 – $5,000 |
Grand Opening Marketing | $20,000 |
Onsite Training | $0 – $10,000 |
Additional Funds — 3 months | $30,000 – $60,000 |
Total | $212,200 – $758,500 |
Average Revenue (AUV)
How much revenue can you make with a Mahana Fresh franchise? A Mahana Fresh franchised restaurant makes on average $1,011,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:

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Frequently Asked Questions
How many Mahana Fresh locations are there?
As of the latest data, Mahana Fresh operates a total of six locations, all of which are franchise-owned.
What is the total investment required to open a Mahana Freshy franchise?
The total investment required to open a Mahana Fresh franchise ranges from $212,000 to $759,000.
What are the ongoing fees for a Mahana Fresh franchise?
Mahana Fresh franchisees pay a 6% royalty fee on gross sales and a 2% marketing fee on gross sales.
What are the financial requirements to become a Mahana Fresh franchisee?
Prospective Mahana Fresh franchisees must have a minimum liquid capital of $100,000 and a minimum net worth of $500,000. These requirements ensure that candidates are financially prepared to handle the startup investment as well as the ongoing operational costs of running the franchise.
How much can a Mahana Freshy franchise owner expect to earn?
The average gross sales for a Mahana Fresh franchise are approximately $1.01 million per location. Assuming a 15% operating profit margin, $1.01 million yearly revenue can result in $152,000 EBITDA annually.
Who owns Mahana Fresh?
Mahana Fresh franchise is owned by Dave Wood, a seasoned professional in the restaurant and franchising industry who founded the brand in 2018 and continues to lead its growth and development.
Disclaimer
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