MaidThis Franchise FDD, Profits & Costs (2025)
MaidThis is a forward-thinking cleaning franchise designed for today’s digital age. It provides both home cleaning and vacation rental services, catering to Airbnb hosts and short-term property owners.
The business operates on a lean, remote-management model, allowing franchisees to run their operations entirely from home without the need for a physical office or large overhead expenses. Established in 2013 and based in Carson City, California, MaidThis started offering franchise opportunities in 2020.
What makes MaidThis distinctive is its strong focus on technology. Its platform connects directly with Airbnb calendars, automates cleaning schedules, and simplifies client payments and communication.
As the first cleaning franchise in the U.S. dedicated to short-term rental properties, MaidThis fills a unique gap in the market. It gives entrepreneurs a scalable, remote-friendly business model tailored to the growing vacation rental industry.
Initial Investment
How much does it cost to start a MaidThis franchise? It costs on average between $50,000 – $68,000 to start a MaidThis franchised facility.
This includes costs for technology setup, software subscriptions, initial marketing, and early operating expenses. The exact amount varies based on factors such as the size of the territory, local labor costs, and whether the franchisee chooses to operate the business part-time or full-time from home.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,000 |
| Rent (3 Months) and Security Deposit | $0 to $1,200 |
| Utility Deposits | $0 to $250 |
| Furniture and Fixtures | $0 to $500 |
| Equipment and Office Set Up | $0 to $2,500 |
| Office Supplies | $50 to $200 |
| Software | $500 to $1,000 |
| Professional Fees | $500 to $2,000 |
| Insurance | $400 to $1,000 |
| Business Licenses, Registrations & Permits | $100 to $1,000 |
| Grand Opening Marketing | $6,000 to $10,000 |
| Additional Funds (3 Months) | $3,000 to $9,000 |
| Total | $49,550 to $67,650 |
Average Revenue (AUV)
How much revenue can you make with a MaidThis franchise? A MaidThis franchised location makes on average $139,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many MaidThis locations are there?
According to the latest available data, the MaidThis franchise network has 13 franchised locations and 2 corporate locations in the United States.
What is the total investment required to open a MaidThis franchise?
The total investment required to open a MaidThis franchise ranges from $50,000 to $68,000.
What are the ongoing fees for a MaidThis franchise?
For the MaidThis franchise, the ongoing fees include a royalty fee of 6% of gross sales. Franchisees may also be required to contribute to an advertising or marketing fund, which is generally around 2% of gross revenue.
Who owns MaidThis?
MaidThis is owned by its founder and CEO, Neel Parekh.
Disclaimer
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