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Marble Slab Franchise Costs $333K – $415K (2024 Fees & Profits)

Marble Slab Creamery was founded in 1983 in Houston, Texas, by chefs Penn and LaPage, who introduced the innovative “frozen slab” technique for mixing ice cream with various toppings on a chilled marble slab. This unique approach quickly set Marble Slab apart in the competitive ice cream market. The company started franchising in 1984, and its headquarters is now located in Beverly Hills, California.

Marble Slab Creamery is known for its super-premium, hand-mixed ice cream, which is made fresh in small batches in-store using dairy from local farms and premium ingredients from around the world.

What differentiates Marble Slab Creamery from its competitors is not only the freshness of its ingredients but also the interactive and customizable experience it offers to customers. Each visit allows customers to create their own unique combinations of ice cream, mix-ins, and hand-rolled waffle cones, making every trip a new adventure.

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Initial investment

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

The initial franchise fee for a Marble Slab Creamery franchise is between $25,000 and $50,000.

Royalty Fee

Franchisees must pay a royalty fee of 6% of their gross sales.

Marketing/Advertising Fee

Franchisees are required to contribute 3% of their gross sales to the marketing fund.

Transfer Fees

A transfer fee of $10,000 is required if a franchise is transferred to a new owner.

Renewal Fees

The renewal fee for a Marble Slab Creamery franchise is $5,000.

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Franchise pros and cons

Pros

  • Pre-opening training: The brand has an extensive training program to equip its franchisees with quality training about the brand and its procedures. They offer them initial training of 30 hours of classroom training and 9 hours of on-site training, as well as ongoing training. This ensures a successful grand opening, hospitality, staff management, and smooth operations.
  • Multiple revenue streams: The brand emphasizes nontraditional franchise formats in high-traffic locations such as bowling alleys, arcades, movie theaters, military bases, stadiums, theme parks, ski resorts, casinos, convenience stores, campuses, airports, and food halls. Franchisees can attract a lot of traffic and improve their profitability.
  • Marketing support: With an experienced marketing strategy, franchisees can efficiently enhance their local stores’ awareness and publicity. Marble Slab Creamery provides franchisees with turnkey marketing tools and strategies such as national media, regional advertising, influencer marketing, digital marketing, and targeted local market plans to get their products in front of a wide audience.
  • Real estate support: The brand helps its franchisees with site selection and lease negotiation. Franchisees can get expert advice on viable business locations in terms of local trends and optimize store designs and construction to minimize the cost of establishing their restaurants.
  • Purchasing power: Franchisees can enjoy economies of scale by riding on the brand’s popularity and high purchasing power. They enjoy strong vendor relationships and a central online supply chain to consistently get quality supplies and inventory
  • Co-branding opportunities: Marble Slab Creameries offers franchisees co-branding opportunities with other concepts in the GFG portfolio, such as Great American Cookies. Franchisees can explore multi-unit restaurant ownership at a low cost while maintaining their customer base.

Cons

  • No exclusive territory protection: Marble Slab Creamery does not offer franchisees exclusive territory protection. Franchisees may face competition from franchises granted by the parent company or from competitive brands it controls.
  • No financing: The franchisor does not directly or indirectly finance its franchisees. It also does not guarantee any lease, note, or grant on behalf of its franchisees.
  • No absentee ownership: The Marble Slab Creamery franchise does not offer franchisees a passive investment opportunity. They must be fully involved in the day-to-day operations and decision-making of their restaurants.

How to open a Marble Slab Creamery franchise

1. Assess Initial Requirements

  • Liquid Capital: Ensure you have at least $250,000 in liquid capital.
  • Net Worth: Your net worth should be at least $500,000.
  • Franchise Fee: Be prepared to pay a franchise fee of $30,000.
  • Total Investment: The total investment required ranges from $225,000 to $350,000.

2. Complete the Application Process

  • Inquiry: Contact Marble Slab Creamery to express interest and request information.
  • Application: Fill out the franchise application form provided by the franchisor.
  • Approval: The franchisor will review your application and conduct interviews to assess your suitability as a franchisee.

3. Attend Training and Prepare Your Location

  • Training Program: Participate in the initial training program, which includes both classroom and on-site training covering administrative, operational, and marketing aspects.
  • Site Selection: Work with the franchisor’s support team to choose a suitable location for your store. They will assist with site selection and lease negotiation.
  • Store Design: Utilize the franchisor’s turnkey store design services to build out your store.

4. Launch and Operate Your Franchise

  • Grand Opening: The franchisor provides support for a successful grand opening event.
  • Ongoing Support: Benefit from ongoing consulting, marketing support, and continuous training programs to help you grow your business.
  • Community Engagement: Engage with the local community through involvement in schools, fundraising, and events to build a loyal customer base.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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