Massage Envy Franchise FDD, Profits & Costs (2025)
Massage Envy was founded in 2002 and is headquartered in Scottsdale, Arizona. It is a leading provider of therapeutic massage and skincare services in the U.S. With over 1,150 locations in 49 states, the franchise employs more than 35,000 wellness professionals.
Collectively, they have delivered over 100 million massages and facials to 1.65 million members.The brand started franchising in 2003, one year after its launch. Its rapid growth is driven by a focus on providing high-quality, affordable massage and skincare through a membership-based model.
This approach encourages regular wellness routines and ensures a steady client base. Services include customized massages, facials, and advanced skincare treatments.
Massage Envy stands out with its holistic approach to total body care. It offers therapeutic massage, assisted stretch, and advanced skincare, all aimed at overall wellness. Partnerships with reputable organizations like the Arthritis Foundation enhance its credibility and commitment to community health.
Initial Investment
How much does it cost to start a Massage Envy franchise? It costs on average between $555,000 – $980,000 to start a Massage Envy franchised spa.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Initial Opening Package | $29,000 to $74,500 |
| Computer System | $57,600 to $82,000 |
| Security Deposits | $6,000 to $17,000 |
| Three Months’ Lease Rent | $13,000 to $32,200 |
| Leasehold Improvements | $353,000 to $554,000 |
| Exterior Signage | $6,000 to $17,000 |
| Business Licenses and Permits | $250 to $12,000 |
| Professional Fees | $15,000 to $30,000 |
| Grand Opening Advertising Program | $15,000 |
| Insurance | $10,000 to $35,000 |
| Initial Training | $1,000 to $6,000 |
| Additional Funds – 3 months | $55,000 to $95,000 |
| TOTAL ESTIMATED INITIAL INVESTMENT | $605,850 to $1,014,700 |
Average Revenue (AUV)
How much revenue can you make with a Massage Envy franchise? A Massage Envy franchised center makes on average $1,067,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $851,000 yearly revenue for similar massage & spa franchises. Below are 10 Massage Envy competitors as a comparison:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Massage Envy locations are there?
As of the latest data, Massage Envy operates over 1,200 locations across the United States, making it the largest massage franchise in the country. These locations are primarily franchise-owned, rather than company-owned, which means that independent operators run the majority of the outlets under the Massage Envy brand and business model.
What is the total investment required to open a Massage Envy franchise?
The total investment required to open a Massage Envy franchise ranges from $606,000 to $1,015,000.
What are the ongoing fees for a Massage Envy franchise?
Massage Envy franchisees are required to pay an ongoing royalty fee of 6% of gross sales. Additionally, they must contribute to the brand’s advertising efforts by paying a marketing fee, which is typically 2% of gross sales.
These fees support the franchise’s brand, operational support, and marketing activities on both a national and local level, helping franchisees to maintain consistent brand standards and visibility.
What are the financial requirements to become a Massage Envy franchisee?
To become a Massage Envy franchisee, the financial requirements include a minimum net worth of $500,000. Additionally, prospective franchisees must have at least $150,000 in liquid capital available.
These financial thresholds are established to ensure that franchisees have the necessary resources to support the initial investment, cover operational costs, and maintain the business until it reaches a sustainable level of profitability.
How much can a Massage Envy franchise owner expect to earn?
The average gross sales for a Massage Envy franchise are approximately $1.07 million per location. Assuming a 15% operating profit margin, $1.07 million yearly revenue can result in $160,500 EBITDA annually.
Who owns Massage Envy?
Massage Envy is owned by Roark Capital Group, a private equity firm based in Atlanta, Georgia. Roark Capital specializes in franchised businesses and has a portfolio that includes various other well-known brands in the food, fitness, and service industries.
Massage Envy was acquired by Roark Capital to expand its franchise network and strengthen its position in the wellness industry.
Disclaimer
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